Archive for: May, 2023

Driving Traffic to Your Website With Direct Mail

May 27 2023 Published by admin under Uncategorized

Businesses want consumers on their website. That’s a given. Why? Because once on the web, your audience can explore what you have to offer and – potentially – purchase right online.

Businesses want consumers to read their print promotion pieces. That’s a given. Why? Because once your audience is holding your catalog, or letter, or promotional offer, they are experiencing your brand and – potentially – responding with a purchase.

So how do marketers use direct mail to drive traffic to the web – and then use the web to drive their direct mail campaign? It’s not as complicated as one might think.

Many people suffer from an “oil and water” mentality when it comes to mixing online and print media. But the fact is, they work extremely well together and can quickly boost your campaign’s success.

According to ExactTarget’s 2009 Channel Preference Study, direct mail influences 76 percent of Internet users who buy a product or service online. Better still; direct mail remains the one medium that gives you direct and reliable access to nearly everyone in your target market, whether they are online-or offline buyers.

Here are some ways to have the two mediums work for each other – and for your business:

Make a compelling offer. As beautiful as your website is and with as much work you put into designing and writing the copy for it, your audience needs more than a mailer inviting them to visit. You need to give them a reason to physically go to their computer, iPad, or mobile phone and type in your URL.

A compelling and valuable offer – such as a free trial, seminar, white paper, savings coupons, or sample – goes a long way in getting them to your site. It must be something they want, not just something you want them to see. Think, “what’s in it for them?”

  1. Use an easy-to-type URL. Unlike e-mail, where you can include a clickable link to your landing page, in direct mail you can only print a URL. Your prospect must type this into a browser. The shorter and easier it is to spell, the easier it will be for people to visit your page. Ideally, you will use a simple URL created specifically for that campaign so that you can track the mailer’s success.
  2. Test a series of campaign-specific URLs. These allow you to test variations of an offer in the same campaign to see which one generates more interest, and revenue. Campaign-specific URLs can route each of your recipients to one of several campaign web pages with different messaging or graphics: using variable data integration feature makes this as easy as having another column in your spreadsheet that is mapped to an offer box on your mailpiece.
  3. Try personalized copy. Personalized teasers, headlines, subheads, and body copy attract attention and encourage reading. People love seeing their name in print, especially on calendars or news articles. makes personalizing your mailers easy with a Mail Merge-like system.
  4. Issue a clear call to action. If you want your prospect to complete a survey, for example, say “Go to JimSmith.azcentral.com and fill out our survey to claim your $100 savings coupon.” People are more likely to respond when you specifically tell them what to do and offer a benefit to them if they do so.
  5. Create a sense of urgency. As in most direct marketing situations, people are more apt to respond immediately when they know they have limited time. With whatever offer you make, state a deadline near the call to action.
  6. Build a special landing page. Generally, it’s not a good idea to drive traffic to your home page. There are too many choices and too many ways for prospects to get lost. By creating a unique landing page and driving people to that page, you can control the message, track response, and collect information (such as updated mailing addresses) for follow-up and future direct marketing efforts.
  7. Capture contact information. A one-time visit offers limited value. Good direct marketing practice dictates that you use a first visit to begin a dialogue. And to do that, you must at least ask for an e-mail address and maybe a first name to personalize future communications. Depending on the value of the offer, you might also be able to get full name, mailing address, and other information to build your in-house database.
  8. Test various formats. Because of printing and postage costs, many people use postcards to drive web traffic. But you can also test self-mailers, flyers, and envelope packages. The amount of pre-sell required should dictate the format. The simpler and more valuable your offer, the less pre-sell you need. Only testing can show you for sure.

The best marketers never stop testing, measuring, and tweaking, and makes it especially easy to test and tweak. Since there are no minimum volumes and your mailers are sent the next day, you can test several variations this week and have your response results in hand within a few days.

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Make Your Direct Mail Marketing Effective

May 26 2023 Published by admin under Uncategorized

Most of us are accustomed to accumulating a mass of direct mail each year. In case you are unaware of what it is exactly, they are the pieces of seemingly random paper we receive in our daily mail with advertisements printed on them. In a way, they are mini billboards, but with more information.

This type of marketing can provide a higher return on investment (ROI) than any other means of advertising. Impulsively, a lot of recipients throw these mail advertisements away. This is why it may take repeat mailings to the same mailing list before the response rate increases to its full capacity. With mailers, it takes several tries to really reinforce the message with your target audience. Especially for small businesses who are trying to circulate their name even more, direct mail marketing will take some dedication and must be done repetitively.

Another important aspect of direct marketing pieces is the sense of urgency in their body copy. Since recipients are already naturally inclined to glance at flyers and throw them away, the message they display must be timely, important and express urgency. For example, if you own a business, you will want your pieces to exclaim short-term deals so it urges the recipient to act fast. If these short-term deals end July 30, begin sending the direct pieces out on June 1, so you are guaranteed to reach the recipient at least 3 or 4 times before the offer is up. It is hard for people to pass up great deals, so it is very effective to send out direct mail pieces to really get attention.

Although marketers will argue whether e-mail marketing or direct marketing is more effective, there is a compelling argument for the latter. Direct mail marketing is a little more personal which helps it thrive and keeps it effective. Direct mail marketing is excellent for generating traffic for web sites, targeting customers, sending content or news about your company or brands, and most importantly, improves customer service in general. With appropriate lists and targeted customers, direct mail is very effective.

Speaking of targeting customers, more personalized direct mail products should be taken into consideration when your target audience is focused. Depending on what services your company provides, thinking outside the box when sending mail pieces can be a smart way to engage the recipients even more. A good idea is sending direct mail with a promotional gift. They are far less likely to throw away a business promotional item, custom pen or personalized fridge magnet received as apart of your mail marketing program. Marketing your company, services and products in more creative ways is vital.

The number one thing to remember when utilizing direct mail is the idea of repetition. In a world with countless distractions, noise and clutter, current or potential clients are bound to ignore your marketing message at least a couple times before they really understand it. However, with persistence and creativity, you are bound to get the message across to them sooner or later.

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The Basics and Benefits of Direct Marketing Lists

May 25 2023 Published by admin under Uncategorized

Direct Marketing lists are essentially databases filled with contact details, such as names and addresses of consumers or individuals at businesses, which can be used by companies of all sizes to send out promotional information. Direct marketing lists can be both email and postal address based, and will be made use of by all sorts of organizations and businesses for a variety of purposes.

The Basics of Direct Marketing Lists

The type of information that you can send out to prospects on a direct marketing list is limited only by your budget and your imagination, but in general there are two reasons why your company might want to undertake a direct marketing lists-based campaign:

To Generate new Sales – direct mailing promotions, coupons, vouchers and details of new products and services can help to generate new sales and secure new customers or clients.

To Build and Develop your Brand – keeping your current customer base informed about your company with shareable and relevant content can help you build your brand as well as encourage customer retention and recommendations.

The Benefits of Direct Marketing Lists

Although there are some instances where direct mail marketing or direct email marketing is not appropriate, provided a campaign is targeted and created properly there are all sorts of benefits associated with it. Many surveys have shown that customers and business owners are still happy to receive information and marketing collateral via the mail, particularly since it is generally regarded to be less intrusive than some other forms of communication. If you have a good marketing list, you can also be sure that the prospects on the list are happy to be contacted and receive information from your company, so they are already interested in what you have to offer them. Direct marketing, provided it is carried out properly, is a targeted and precise way to contact and communicate with the customers and clients that your company needs.

When you undertake a direct marketing list based campaign you are basically physically putting your messages and communication directly into the hands of your potential clients or customers. Yes, this information may not always be read but if you put the effort into creating a good impression with the information you have a much greater chance of it being read, absorbed and actioned upon. You can generate interest in your campaigns by adding in little extras, such as coupons or money off vouchers. This is a great way to reward current customers too, since it shows them that you appreciate their loyalty to your business and its brand.

Thanks to the virtual simplicity of direct mail campaigns, you also have a lot of freedom to really customize the information that you are sending out as well as the ability to target particular groups or individuals. Create campaigns based on the needs and requirements of potential customers, and address them as individuals rather than a mass of potential purchase. You can choose any way to communicate your messages too, from brochures and newsletters to something a little more quirky such as postcards. The more inventive you are with your communication the more likely they are going to be noticed and absorbed.

An additional benefit of direct marketing methods is that they are some of the simplest methods of marketing and promotions to track and measure. When running a direct mail campaign you can really see just how effective they are for your business or organization, even by doing something as simple such as tracking the number of enquiries that have been generated by the campaign or even totalling up the number of promotional vouchers that have been sent out and subsequently used.

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Getting Into Your Customer’s Email Inboxes Through Marketing

May 24 2023 Published by admin under Uncategorized

Anyone can get onto the email marketing bandwagon. To be successful in it is another story. The answer probably lies in these three areas – how to get into your customer’s mailbox, how to stay there and how to make him keep coming back to you for more. This, in a nutshell, is the crux of successful email marketing. Actually achieving it, however, is a long haul.

Getting into your customers’ email boxes is getting tougher and tougher. Most individuals and companies have ISP blocking, junk mail filtering and blocking or blacklisting facilities. So unless you get in there and make a visible difference, you don’t stand a chance as your email is quickly assigned to the Spam or Junk folder and from there into oblivion. One method to get in is to use a personal line in your subject line. ‘Dear Mike’ as a subject means the person will at least open your email. Yet another way would be a pre-campaign mail that monitors filtering and blocking. One can then correct the campaign if necessary and find ways to get into the mailbox.

Once this first huge hurdle is crossed, you don’t sit back and heave a sigh of relief. Unless your target customer reads your email, the whole exercise is pointless. Put your offer or promise up front in the first few lines. In this age of instant mail, time is of the essence. You waste his time making him grope through a maze of words till he comes upon what you really have to sell him and you’ve lost him. Make sure you have special offers just for newcomers. This usually elicits a response.

Try to cut the clutter and don’t have images. For one thing, images do not show up on most preview windows. For another, they take longer to download and your reader could start getting impatient. They could also be blocked by the ISPs. Make your message clear, to the point and alive. Let him feel the excitement.

To stay in a person’s mailbox, you need to constantly remind him of your presence. Make sure you have enough of interesting matter for him to remember you and take note of you. Don’t go by the numbers. You may have mailed out thousands of emails. It’s the ones who convert, the revenue that rolls in, the bottom line that finally count.

Learn from success. That should be your mantra so you can use it on your failures to convert them to success stories too. Find out what made a particular email work, who it worked on, whether you’re targeting was perfect and if so, could you do a repeat performance? Make sure you don’t go down the road of unsolicited emails and the losing trail they leave behind. Make sure you use permission-based emails. Also make sure you look after the ones who matter – your long term subscribers. It’s on them that your success rides. As for the ones who haven’t responded, take the time to try, try, try again.

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The Power of Using Email in Your Marketing!

May 23 2023 Published by admin under Uncategorized

Without a doubt, email marketing is one of the most cost effective and work smart methods for marketing your business. You can reach thousands of prospects with just a simple click of a button. Yet, most marketers struggle to get effective results from their marketing efforts.

Not only are you faced with the CAN-SPAM Act and being compliant, but the email systems your prospects use can easily filter out your email before they ever see your message. Plus, people are bombarded with an avalanche of emails every day. This makes email marketing very challenging.

The great news is you can learn how to be effective using email as a method of marketing. Your success at using email effectively begins by understanding some very simple fundamentals regarding the use of email. These basics must be learned and applied, especially if you want to tap the true power of using email in your marketing, so you can have a competitive advantage.

As with any marketing method, it will take you time, patience, and consistent tracking of your marketing actions. Just because you have an email address and something to offer, does not mean you will get the results you want when you send an email message. There is much more to it.

As a Certified Training Consultant and Success Coach, I have worked with thousands of marketers over the years. I have also observed through their marketing efforts, as well as through all the emails I receive everyday, that most marketers misunderstand email marketing. Therefore, they get pitiful results. The misunderstanding is not only in how to use email but also in the power email marketing can provide to their business.

In March 1999, I began a track of personal success that helped me achieve a record of consistency in my marketing efforts. In fact, I personally sponsored over 800+ people total, which spanned a record of me sponsoring an average of 10+ people a month for 73 consecutive months.

The success I had did not come over night, nor did it happen with any magical tool. But it did happen with the use of technology including email. The fact is the technology helped me leverage my time and effort so I could focus my time in talking with primarily interested prospects. About 80% of my marketing efforts were connected to online marketing and email played an important part in my entire marketing strategy.

I continue to use email effectively in my business, not only for marketing but also for follow-up and support. The facts prove email works and email is a work smart tool. This is one of the reasons it is one of the 5 methods categories required in the 5 Point Strategy I use in the marketing of my business.

Why do I succeed at email marketing and others seem to fail? Simple – I take consistent action doing the things that work! The bottom line is that I have learned how to use email and unleash the power of email marketing in building my business.

Following are seven tips to follow, which will help you effectively use email in your marketing. Learn these tips and make sure you apply what you learn.

TIP # 1 – Email is Just a Tool

The method of email marketing consists of many tools and email is just one of many tools you will use. Other tools include, but are not limited to, auto responder follow-up systems, instant messaging, broadcast systems, and web sites.

Use email as a tool for leveraging your time and to supplement your communication with your prospects and downline. Do not forget the fact that network marketing is about building relationships and you can’t build relationships unless you talk with people. Regardless of what tools you use in your email marketing campaign, your most important tool in email marketing is the telephone.

TIP # 2 – Understand What It Takes to Get the Results You Want

Type a message, click send, and they join! In the reality, that rarely happens. In fact, over 97% of those marketing online with email are not getting the results they want. Why? The answer is simple, but not easy! They are not adhering to the very basic fundamentals that make email marketing work.

In marketing, there are three critical areas of the marketing mix affecting your results:

1) Your message

2) Your target market

3) Your marketing method

To get the results you want, you must make certain these three areas of your marketing mix are in balance. I one area is out of balance, you will NOT get the results you want.

TIP # 3 – Think Long Term!

Too often we are thinking short term and focus only on the immediate gain. One very important lesson I learned early on is that consistent email marketing and following up with prospects long term makes a big pay off.

I do a lot of market-testing using email and other technological tools. I also use some very basic tools that help me keep a pulse on my actions, ensuring that I am consistently doing what works. To accomplish this task, I track and I recommend you do to.

In my own business, I had done a study about three years after I started using email in my marketing. In this study, the statistics showed I averaged a 12.2%+ conversion rate in the conversion of prospect to new customer/downline.

The real breakthrough for me came from what the study revealed on long-term results. The results in this study proved to me conclusively that the greatest benefits from email marketing efforts come from long-term effort. Here is what my statistics showed and the results are Phenomenal! This study looked at the prospects who entered my email marketing system in the first 70 days of its use. What was discovered was that within 30-45 days of entering the system, 10%+ of the prospects converted from prospect to downline (customer). At the time of this study, of those prospects entering the system in the first 70 days, I also had a long-term conversion rate of 29.72%! The bottom line is, the power is in the follow-up… and email works to supplement your overall marketing efforts. Think long-term!

TIP # 4 – Do NOT Spam!

This is more than a tip, this is a rule you should never break. Spamming is irresponsible and can get you into major trouble. It can also cause a lot of problems. Spamming can ruin your reputation and credibility. Bottom line is do not do it.

With the CAN-SPAM Act, one can also be intimidated as a marketer. This is where you must become a student of email marketing and learn from what we teach you (we invest a ton of money in market-testing and teach what works). You will find, over time you will
master the necessary skills to be effective in email marketing. The extra steps you take in learning effective email marketing and how to get results without spamming, the less likely you will be accused of spam. Being responsible in your marketing is essential and is required if you want to be view as credible in the marketplace.

TIP # 5 – Keep It Simple

While the technologies we have today look great and sound like the next best thing since sliced bread, stick to the basics. You do not need all the bells and whistles. You don’t need video or even audio. But you do need an effective message focused on your prospect’s wants and needs.

Unfortunately, too many marketers do not realize that many people operate with older computer systems. Although you may have the latest technology, keep in mind most of your prospects are not internet savvy and are not working with the latest of technologies.

TIP # 6 – Personalize

People do business with people they know and trust. Personalization in your email marketing will extend a very long way. Use the prospect’s name and even relate to things you know about your prospect and their wants or needs. It is critical that you personalize whenever possible.

When sending email using an email broadcast tool, you can mail merge your prospect’s information into a canned letter, which will give an appearance of a personal letter. However, be careful not to overdo the personalization.

In addition, remember there is a real person on the other end of your email marketing message. With this in mind, periodically email a personal one-on-one letter to your prospect. Remember, people do business with people they know and trust.

TIP #7 – Communicate to Educate

The people you are marketing to have unique wants and needs. They are often looking for a solution for what they want to accomplish, fix, or avoid. With this in mind, it is critical that you communicate to educate.

While you will always have a call to action and will be marketing to generate new and repeat business, the body of your message should be on education. Just like this article, I wrote it to educate, but with an objective to build your trust and confidence in me. The fact is if you find this information valuable, you will naturally want to learn more and will either email me or look up my web site.

This will work in your own communications with your prospects as well. They are eager to learn and when you communicate to educate in your email messages, you will improve your prospect’s perspective of you and what you offer.

That’s it – seven simple and effective email marketing tips! There are more tips I can teach you, but master these first. Take responsibility in your marketing. Most of all, make sure you learn and implement what you learn, then track your progress. Be sure to let me know how this has worked for you.

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Facebook Marketing – Relationship Marketing Do’s and Don’ts

May 22 2023 Published by admin under Uncategorized

If you’re in the direct marketing or network marketing industry, you deserve to take advantage of the many connections you can benefit from by using a Facebook Marketing Strategy. Facebook has changed the way we communicate forever. Where there used to be 6 degrees of separation, there is now one or less! If you’re focused on customer relationship marketing you deserve to be where major communication is developing and where there’s major communication, there’s major money to be made. The Facebook marketing ideas below will empower you to use social media to get results in your direct sales business.

Think back to all the past inventions of communication and you’ll see how it affected transaction marketing. From the telegraph, the telephone, radio, television, email, to the internet, all of these new innovations in media created new money for businesses. Thousands of businesses that didn’t exist were also created from these various types of media and integrated marketing strategies. Each new media was a faster way to communicate which also means people made money faster also.

Anyone Can Use Facebook Marketing Ideas In Direct Sales or Network Marketing

  1. No expertise is needed- a newbie can do it.
  2. Takes no time- 30 minutes a day.
  3. It’s Free!

The Do’s And Don’ts Of Facebook Marketing

  1. Don’t Ever Spam People. Don’t Pitch your “business opportunity” on your wall or anywhere else all the time. This makes you look desperate.
  2. Don’t Sale your business on first contact.
  3. Don’t excessively post on people’s walls or group walls. Facebook will temporarily block you from posting for spam abuse. Your account could be terminated.

Do’s of Facebook Marketing

  1. Effective profile setup. To be successful in relationship marketing, always state your unique selling proposition.
  2. Profile picture should represent you as a professional.
  3. Connect with people. Search groups and connect with like minded people.
  4. Request friends and accept friends with a nice welcome message. Give them value before you pitch.
  5. Make up a group of your own. This is the best way to give more valuable information and make more valuable connections.

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The 100% Safe Way to Take Bigger Risks With Direct Mail

May 21 2023 Published by admin under Uncategorized

The greater the risk, the greater the reward. We’ve all heard that saying… but we also know that by taking bigger risks, we can lose everything. What you really need is a safe way to take those risks, and that’s what I’ll reveal in this article.

Just remember this as you read: ultimately, what your marketing costs you doesn’t really matter. What matters is how much money it makes you. If there’s one marketing sin that people commit over and over again, it’s that they try to spend too little money in an attempt to make a lot of it. The only thing you should focus on is ROI: return on investment. It’s dollars spent versus dollars made. Nothing else matters.

In this case, you have to generate the largest number of the most highly qualified prospects you can find, knowing that this will profit you most in the long run. Once you’ve got a qualified prospect, you have three main strategies: you can upsell them, down-sell them, or cross-sell them.

Upselling is just making them a bigger offer, or giving them more of what they bought from you the first time. If you plan it right, you can try to sell them a smaller package that makes it easier for them to make an initial buying decision, and then go for the upsell. Upselling has probably been done on you many times, so now you have to get on the other side of the cash register and start doing it to your prospects and customers.

Or you can down-sell. You can go for a higher-priced package first, using direct mail; and then you can sell a lower-priced package. As you can imagine, direct mail marketers don’t do much of that. Cross-selling is more common. This is just a fancy term for selling people additional related products or services similar to what you already sold them. All the repeat business you do with people — that’s cross-selling.

The secret to upselling, down-selling and cross-selling is to use direct mail and then follow up like a madman. Be relentless in your follow-up. Don’t give up on them too soon. Years ago, my company potentially lost millions of dollars because we spent a small fortune to create an infomercial and tested it in 17 cities, then didn’t pursue the results hard enough.

It was an initial lead generation offer, where they could watch our 30-minute show and then send away for more information on our product/service combination. Plenty of people sent away for that free information — but we just couldn’t convert enough of those leads to sales. So we stopped trying. Well, we gave up on them far too soon. Had we known then what we know now, we would have practiced what I just told you. We would have followed up like crazy. We would have rained direct mail on their heads and would have only worried about ROI. We would’ve tried to down-sell and cross-sell to all the unconverted leads, offering additional products or services that were semi-related to what we were trying to sell them.

There’s so much you can do — but most people are just giving up on their prospects too soon.

The ROI is always the bottom line. Once you total up all the costs of a mailing or program, do you have a profit left over? There might be dozens of things you’ll have to take into account, but when you know your exact expenses and the response you get from your mailings, you can easily determine the ROI — whether you sent out 1,000 or 100,000 mailings.

Now, mailing lists are crucial here. We know the best lists are our own customers, and I’ll talk about that in more detail later on; but first I want to talk about the costs of buying mailing lists. Good list companies charge from $100-150 per thousand for good response lists. Those are people who’ve spent money for certain types of products or services. If you have a similar service or product, that’s one of the best lists you can get.

There are other list companies that charge as little as $20-30 per thousand for lists that they claim offer good response. A lot of people are fooled by that, thinking, “Why should I pay $100 or more per thousand when I can get a list for 20 or 30 dollars?” Well, you get what you pay for. The cheap lists don’t work. They’re old and filled with “nixies,” addresses that are no longer accurate, so your mail can’t be delivered. So, yes, spend $100 or more to get 1,000 names, or thousands of dollars to get tens of thousands of names; because to give $20-30 to these rascals with cheap response lists is a foolish mistake.

I know this is true because I’ve made that mistake. Ultimately, these lists cost you a small fortune because you get very few orders and a high percentage of your mail comes back. Also, beware the “print and mail dealers.” Most are thieves. They offer super-low prices to print and mail your advertising for you, but when you add it up, you can see there’s no way they can do it for the prices they charge. They’d be in the poorhouse if they did. So always be willing to spend more to do things the right way, and to reach the right customers. That’s how you make money in this business.

That’s one of the reasons I urge you to get know your marketplace thoroughly. It limits the risk, so you can take bigger risks without losing more money. Ultimately, because you’re able to track your results, you can know within a few cents or dollars exactly how much money you’ve made or lost with every promotion. If you want to run two or three different promotions at once, you can track all of them. Just be careful about it.

The problem with traditional advertising is that while you may know where you’re spending your money, you may no clue where your customers are coming from (unless of course you’re running only one ad). The advertising is too general and isn’t keyed so you can tell what generated each response as it occurred. Which ad did they see? Did they watch the TV commercial, or find you the newspaper, or in the Yellow Pages? Was it a radio ad that worked, or that postcard you mailed?

When that happens, there’s no way to figure out the ROI. Oh, in the abstract you may be able to calculate some loose numbers, but there’s no way to specifically account for each dollar of advertising. Did it come from upselling, down-selling, or cross-selling? You have to constantly look at those options and know at least that much, because not everybody buys. It will never ever happen. Some of each new group of prospects coming into your business aren’t going to respond positively to your offer; you need to know that, so you can try an alternate method to get them to respond. That may involve making them another offer related to what they were interested in already, or maybe down-selling them something cheaper. Maybe they need that option to get started.

Again: it’s all about calculated risks, knowing your marketplace, and then working to turn as many people as possible into customers and then repeat customers from there. There are specific strategies for all three types of selling, but it comes down to doing as much repeat business as possible with all the leads and customers you have. You should be relentless about it — and there’s no better method for that than direct mail marketing.

It’s stealth marketing too, because when you’re using direct mail properly, your competitors don’t know what you’re doing at all. You can generate massive amounts of sales, and you can do it all behind their backs!

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Real Estate Market Conditions

May 19 2023 Published by admin under Uncategorized

The winter season gives real estate agent/brokers a chance to sit back and evaluate the previous season-Yes? No! These days, the chance to sit back is merely a dream. Agents and Brokers must build their business with new market niches in order to stay on top of their field.

Yes, the “bubble” has burst. Burst into a finely tuned, quickly burning engine that has grown to a new level of expertise and profits!! Real estate marketing IS changing, and the newer, inexperienced, hungry agent/broker is finding a level playing field on the new path of real estate.

Recently, the trade is encouraged by the fact that this year, unseasonably warm temperatures found across the nation are fueling not just tourism. The warm temperatures are attracting ready and willing buyers, matched with sellers willing to turn some profit. Mountains in Colorado, beaches in California, the list goes on and on regarding the traditional tourist locations visited by prospective real estate buyers.

Secondary purchase markets have reached new heights as our “baby boomer” population retires into the most healthy, active retirement demographic documented. People are skiing, surfing, hiking, biking and partying into their 70′s and 80′s like never before. This demographic has the characteristics of an elevated lifestyle, higher purchasing power and savvy investment experience. Best of all, this demographic continuously proves that it wants to own real estate.

Where are the sales happening besides the high profile tourist places? They are happening wherever there is leisure. Mountain cabins are found not just in Colorado. Towns, Cities, and States are marketing themselves based on biking trails, the ever expanding “wine country”, hot air balloon territory, Spa capitals, and quiet home towns that include a cafĂ© and newspaper. These are the tip of the iceberg in “leisure” locations.

Each client in this market is looking for something specific and requires an agent/broker that can not only understand those requirements, but market to them.

As real estate progresses into this decade, there are many changes to keep in mind. The clients are more educated in the real estate purchasing process. They are more developed in the home improvement process (thank you reality TV). Agents and Brokers need to continuously find their niches of clients, and market directly to them.

Check out www.realestateproguides.com for helpful information. The general population is segmented and divided into smaller specific lifestyles and needs. In order to provide these segments with real estate services, the market must know that the agent/broker has specialized in their specific needs.

Specialize, Specialize, Specialize is the new mantra of the real estate agent/broker in 2006.

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Niche Internet Marketing: A Quick Primer

May 17 2023 Published by admin under Uncategorized

Niche internet marketing was a mystery to me when I first started in the online business world. We hear about internet marketing so we think it might be a good way to start a home based business. When we ask how we start a home based internet marketing business, the first thing someone says is “find a niche.”

If you are as confused as I was when I first had someone say this to me, I’ll offer a little primer on what niche internet marketing is and how to look for profitable niches.

In marketing, whether it is online or traditional, a niche basically relates to a product or service that occupies a special area of consumer demand. It usually occupies a very small corner in a broad market that relates to a certain specialty that addresses an unmet customer need. When running a website, you position the product to meet the needs of the niche. It is through this relationship of common product and unique need or unique product and unique need, and the marketing directly to a small segment, that you are able to lock down niche internet marketing with a corner of the market for the niche product you are trying to promote.

When you are identifying a need in the market, it requires you chunk down a market into small, fragmented pieces and find a way to address the need. For example, if you have identified a market for dog shoes you need to look for a niche within the market. What about dogs shoes for three-legged dogs? It then seems reasonable that pink dog shoes for three-legged dogs would be a very specialized niche.

While the above example may be amusing, there are real market demands within niches that may seem even stranger than that example. If you are looking to define a niche, you must drill down from the starting concept, such as dog, and think like dog owners with special needs dogs.

Finding a niche simply requires finding a market segment that is small but has potential profit. Sometimes the market is very small, so in order to maintain a profitable number of sales, the strategy depends on retaining the loyalty of customers so they will be repeat customers on your site.

You have the ability to feed your inner creativity with niche marketing as it is only as broad or narrow as your creativity allows. You can find one-of-a-kind opportunities and market to groups that are wildly unique. Niche internet marketing uses different approaches than other online marketing strategies because the market in a niche has been segmented down to a very small, unique group of people with very specific buying needs. The reason niche internet marketing is so successful is that when this small group of people looks for a product they are typically ready to buy.

So, if you are looking to feed your need to start an internet marketing business, look around you. Fun, high demand, profitable niches are all around for you to promote products that people are hungry for.

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Marketing: Target and Blast

May 16 2023 Published by admin under Uncategorized

Marketing is an umbrella term that refers to almost any activity whereby a company is creating, communicating and delivering a message to their audience. While people are probably most familiar with television, radio, newspaper and online marketing, there are a number of others that are very effective as well.

Direct Mail:

Direct mail is the most common form of direct marketing. Direct mail is often referred to as junk mail, because while it is addressed to you personally the message being delivered is a generic one. Direct mail can come in the form of paper mail or electronic mail. This kind of ‘blast’ is considered ineffective by many, but can actually be the complete opposite. It comes down to offering valuable content and or a promotion people won’t be able to refuse. For instance, if you’ve just opened a new restaurant one way you might get people to come is by posting a discount coupon to everyone who lives in a ten-mile radius. If the discount is generous people are likely to try it. Another example is fashion or furniture brands who do catalogue mailings. A lot of recipients think of these as small magazines and might very well have a little flip-through. If they see something they like, they might very well order it. By making it easy and reasonable for people to try your product marketers are increasing the chance that people will.

Guerrilla Marketing:

Guerrilla marketing refers to an unconventional way of promoting a product or idea which relies more on time, location and energy more than it does money. As a result it is a form of marketing often exercised by small businesses. The idea is to capture peoples’ attention in a way that they wouldn’t expect. There have been many simple, yet brilliant and effective guerrilla marketing campaigns launched around the world. Some cool ones I have come across include, an extremely white strip on a crosswalk, with the Mr. Clean logo painted at the end. Another one was for a dog flee preventative, it involved a giant poster of a dog on the floor of a busy mall- when people walk on it, they look like flees from above. The list goes on. There’s no limit to how creative and innovative you can be.

The internet has made marketing so accessible. There are so many social tools right now, that when working together with a guerrilla or direct mail campaign make it all the more effective.

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