Archive for: June, 2023

Direct Mail Strategy: Do Repeat Mailings Work?

Jun 24 2023 Published by admin under Uncategorized

Does it make sense to send a second or third mailing to the same target audience?

Intuitively, repeat mailings make sense. It’s just logical to expect that if you mail to the same person a second or third time, you will increase your exposure to that prospect and you will improve your chances for a response.

But is this the most effective way to conduct your direct marketing campaign?

Maybe, but not necessarily.

Experience shows that second mailings typically produce a fraction of the response from the original mailing. And a third mailing produces an even smaller fraction.

For example, if your first mailing generated a 2% response rate, your second mailing might produce a 1% followed by a third mailing response rate of 0.5%.

Clearly what happens here is that you grab all the hot leads with the first mailing. The follow-up mailings merely pick up those you missed the first time or those who weren’t ready at the time.

So yes, a follow-up mailing will produce more responses, but at a diminishing response rate.

A different strategy would be to continually mail to fresh names with each mailing and therefore (again hypothetically) generate a response rate of 2%, 2%, 2% and so on. Response rates will fluctuate, but much less so if you are reaching new people of the same profile.

Of course, this strategy requires a relatively large target audience. As an example, if you had a target audience of 50,000 contacts (assuming the same profile from the same source), you could produce five mailings of 10,000 each – and probably maintain a consistent response rate across the board.

When repeat mailings make sense

Repeat mailings can be a good strategy under the right conditions, however.

If you are using the mail to keep your name in front of a small, pre-qualified target audience, you could create a series of letters, postcards or other mailers that go out on a scheduled basis as part of a brand-building campaign.

In this scenario, your mailings would be part of a multi-touch strategy that may also include telephone, email and maybe even a personal visit.

Typically, these repeat mailings would have a common theme but may include different messages, creative or offers. Mailings would be scheduled about every two weeks.

But a word of caution: make sure everyone understands that your direct marketing campaign is more of a brand-building exercise with less emphasis on the response rate.

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What Is ATEX Directive 94/9/EC?

Jun 24 2023 Published by admin under Uncategorized

The ATEX Directive 94/nine/EC is a directive adopted by the European Union (EU) to facilitate free trade in the EU by aligning the technical and legal needs in the member states for merchandise meant for use in most likely explosive atmospheres. CENELEC design specifications are nevertheless used. All products put on the market place or put into support in the EU for use in potentially explosive atmospheres ought to comply with the ATEX directive.

Merchandise Covered by the ATEX Directive

This directive addresses “Equipment” and “Protective Systems” which could be utilised in probably explosive atmospheres developed by the presence of flammable gases vapors, mists or dust. “Equipment” is any merchandise which contains or constitutes a prospective ignition supply and which involves specific actions to be integrated in its design and/or its set up in order to prevent the ignition resource from initiating an explosion in the bordering atmospheres. Also provided in the expression “equipment” are security or command devices put in exterior of the hazardous location but acquiring an explosion defense function. A broad collection of goods arrives inside the definition of machines, which include electrical motors, compressors, diesel engines, lights fittings, handle and communication products and monitoring and detection products. “Protective Systems” are products which protect against an explosion that has been initiated from spreading or causing harm. They integrated flame arrestors, quenching techniques, pressure relief panels and fast- acting shut- off valves.

The directive excludes the pursuing varieties of merchandise:

• Medical devices
• Products for use in the presence of explosives
• Products for domestic use
• Personal protective products
• Sea-going vessels and cellular off-shore units
• Means of transport, besides vehicles for use in most likely explosive atmospheres
• Military devices

New Item Classification Gear Groups and Categories

The ATEX Directive, in Annex I, defines two Devices Groups which are subdivided into five Products Categories.

Be aware:

In order to ascertain the suitable Conformity Assessment Process, the manufacturer ought to initial occur to a selection based mostly on the intended use, as to which Machines Group and Devices Category the products belongs.

Machines Groups and Classes:

Gear Group I

• Equipment Category M1
• Equipment Group M2

Devices Group II

• Equipment Group 1
• Equipment Class two
• Equipment Category 3

What Are Equipment Groups?

The two Machines Groups defined in Annex I are based mostly mining and non- mining programs.

• Equipment Group I – comprises of gear meant for use in the underground elements of mines, and to all those components of surface area set up of this sort of mines, likely to become endangered by fire damp and/or combustible dust.

• Equipment Group II – comprises of devices meant for use in other destinations likely to turn out to be endangered by explosive atmospheres.

What Are Equipment Groups?

The Equipment Classes Defined in Annex I are dependent on the level of precautions required in accordance to the likelihood of the presence of an explosive ambiance. Considering that larger amounts of precaution are a lot more costly to attain, classification of equipment into categories enables precautions to be used that are acceptable to the chance.

The 5 Equipment Categories are:

• Category M1 & M2 for mining applications.
• Category one, two, & three for non- mining apps.

Devices Class M1:

Group M1 comprises of equipment which is:

Intended for use in mines endangered by fire damp and/or coal dust Essential to stay functional, even in the celebration of rare incidents relating to equipment, with an explosive environment present, and is characterized by the implies of safety these kinds of that:

• Either, in the function of failure of one particular implies of safety, at minimum an independent 2nd indicates supplies the requisite level of protection.
• Or the requisite stage of protection is assured in the celebration of faults taking place independently of every other.

Products Category M2:

Class M2 comprises of devices which is:

• Intended for use in mines endangered by fire damp and/or coal dust. Required to be de- energized in the event of an explosive environment.

• The means of protection relating to gear in this category assure the requisite stage of defense through usual operation and also in the care of a lot more extreme running circumstances, in certain individuals arising from tough managing and changing environmental problems.

Notice:

For Conformity Evaluation, Class M2 is sub- divided into:

• Electrical equipment and inner combustion engines
• Non- electrical products

Gear Group one:

Category 1 comprises of machines which is:

• Intended for use in areas which an explosive ambiance is constantly present or for lengthy intervals of time.

• Equipment in this group should assure the requisite degree of defense, even in the occasion of scarce incidents relating to products, and is characterized by suggests of protection this sort of that:

• Either, in the occasion of failure of one indicates of safety, at least an independent second suggests provides the requisite level of protection.

• Or the requisite degree of defense is assured in the function of two faults happening independently of each and every other.

Equipment Category two:

Group 2 comprises of equipment which is:

• Intended for use in areas which an explosive atmosphere is very likely to occur.

• The implies of defense relating to equipment in this class assure the requisite stage of protection, even in the event of frequent taking place disturbances or gear faults which commonly have to be used into account.

Notice:

For Conformity Assessment, Group 2 is sub- divided into:

• Electrical equipment and inner combustion engines.
• Non- electrical gear.

Devices Category 3:

Group three comprises of gear which is:

• Intended for use in places which an explosive environment is unlikely to arise or only to happen infrequently or for small period of time.
• Equipment in this category ensures the requisite level of defense throughout regular operation.

The New Conformity Mark

Below the Aged Directive, the “Epsilon X” symbol indicated conformity with CENELEC needs. This symbol was permitted to be utilized to solutions which were considered to be ultimate assemblies, NOT empty enclosures or element areas this kind of as terminal blocks, operators, breather drains, and many others.

Beneath the New Directive, the “Epsilon X” symbol will transfer into the marking string and be utilized to indicate explosion defense. The “CE” mark will now indicate conformity to the ATEX Directive. This mark can only be utilized to last assemblies and not to empty enclosures or component components.

What Should I Do to Comply With the ATEX Directive 94/9/EC?

• For products that meet the scope of the ATEX Directive, you have to ensure that they comply with the Vital Specifications specified in Annex II of the ATEX Directive.

• To assure that your goods comply with the ATEX Directive, you require to adhere to the applicable Conformity Evaluation Process(s). (These processes may possibly entail the participation of a notified physique.)

What Are the Vital Needs?

The Important Needs detailed in Annex II relate to functions of gear and protective systems that are important in purchase to protect against explosions or to control the effects of incipient explosions.

The Necessary Specifications fall into three groups:

1.Widespread Specifications
2. Needs for Devices
3. Specifications for Protective Devices

Prevalent Conditions

1. General Needs

- Principle of integrated explosion security
- Distinctive checking and maintenance circumstances
- Surrounding place conditions
- Marking
- Directions

2. Selection of Materials

- Products that could trigger explosions
- Adverse reactions involving resources
- Resistance to company ailments
- Protected operation all through foreseeable lifestyle
- Prevention of leaks
- Dust deposits
- Additional indicates of protection
- Protected opening
- Safety from other hazards
- Overloading of devices
- Flameproof enclosure systems

3. Potential Ignition Resources

- Hazards from distinct ignition resources
- Static electrical power
- Stray electric and leakage currents
- Overheating
- Stress compensation operations

4. Hazards Arising From External Effects

- Risk- free operation beneath specified operating ailments
- Resistance to mechanical and thermal stresses and aggressive substances

5. Requirements in Respect of Security Gadgets

- Security perform independent of measurement or handle operate
- Detection of failure – fail risk- free
- Immediate actuation of command unit
- Gear and/or protective programs made safe
- Restart lockouts
- Command and display models
- Products with measuring function for explosion defense
- Risks arising from application

6. Integration of Safety Requirements Relating to the Technique

- Manual override
- Dispersion of accumulated energy
- Energy failure
- Connections and interface
- Warning gadgets

Requirements for Machines

Within just about every Products Category the needs cover:

• Prevention of ignition resources from turning out to be energetic
• Control surface area temperatures
• Safe opening
• Prevention of dust ingress and egress

The Needs for Protective Devices cover:

1.General Conditions

- Dimensioning to decrease results of explosion to a protected level
- Positioning to protect against explosions from spreading
- Electric power failure
- Resistance to outside interference

2. Preparation and Design

- Characteristics of resources
- Shockwave resistance
- Pressure- stand up to of equipment
- Account take of pressure in peripheral devices and pipework
- Strain relief methods
- Explosion suppression devices
- Explosion decoupling techniques
- Integration into security methods

What Are the Conformity Evaluation Processes?

The ATEX Directive specifies a variety of Conformity Assessment Processes and the conditions when they must be utilized. The methods are:

• EC kind examination
• Quality assurance
• Verification modules
• Internal handle of creation

EC Type Examination

EC Kind Examination is a procedure carried out by a notified entire body to validate that a merchandise kind is in conformity with the pertinent essential requirements. The method is specified in Annex III of the directive. The notified system will look at the technical file supplied by the manufacturer and conduct this sort of inspections and tests as could be expected to show that the item variety complies with the conditions stated by the manufacturer. The notified body may advise on relevant specifications but it is in the long run for the producer to choose the intended use of the merchandise. The EC Kind Examination process culminates in a certificate issued by the notified human body, attesting that the kind as defined in the technical file complies with the directive.

Top quality Assurance Modules

There are two Quality Assurance Modules specified in the ATEX directive:

• Production Quality Assurance – which applies to Products Groups 1 and M1 and to protective techniques, and which is specified in Annex IV of the directive.

• Product Good quality Assurance – which applies to electrical gear and inner combustion engines only, in Gear Groups 2 and M2, and which is specified in Annex VII of the directive.

Each of these modules require the manufacturer to have a defined and documented process for controlling the conformity of goods to the demands of the directive as defined in the technical file accompanying the EC kind Examination Certificate(s) for the products form(s). The method have to be assessed by a notified body and be subject to periodic audit by the entire body. In addition the system could spend unannounced visits to the producer and may possibly have out inspection and/or testing of goods to verify conformity with the licensed type.

There are a few Verification Modules specified in the ATEX Directive.

• Product Verification – specified in Annex V of the directive, which applies to Devices Categories 1 and M1 and to the protective methods.

• Conformity to Sort – specified in Annex VI of the directive, which applies to electrical equipment and inner combustion engines in Equipment Groups 2 and M2.

• Unit Verification – specified in Annex IX of the directive which may well be applied at the choice of the manufacturer as an option to any other conformity evaluation modules.

Even though they vary in their certain needs, the Verification Modules all need every single item created to be inspected and examined for conformity with the demands of the directive. The Item Verification and Unit Verification processes are carried out by the notified physique, while the Conformity to Variety is carried out by the manufacturer underneath the responsibility of a notified physique. In all scenarios the manufacturer is required to draw up a Declaration of Conformity in the format defined in Annex X of the directive.

Internal Management of Manufacturing

• Internal Manage of Production applies to devices in Class two and M2 which is not electrical gear nor inner combustion engines and to products Group 3. It is specified in Annex VIII of the directive.

• Internal Control of Manufacturing is a course of action whereby the producer, on his own responsibility, carries out the necessary operate to ascertain that product which he areas on the sector comply with the requirements of the directive.

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Breakfast Cookies, Niche Markets and The Right Words

Jun 24 2023 Published by admin under Uncategorized

What’s in a name? I mean, really. The poet says, “A rose by any other name would smell as sweet.” Names are words and words are just…words. Or are they?

Names…what we call things…have an inherent power that can directly effect results and outcomes.

They are labels with meanings that and can and do trigger emotions.

Historically, names have been given to people…and taken away…when circumstances or visions might dictate.

But this concept goes beyond people, tribes and cultures.

Consider the name(s) given to what it is you happen to be selling and how that relates to your niche market(s).

One of my favorite websites, I Love Marketing.com, (Joe Polish and Dean Jackson’s collaborative podcast) has more than one episode recorded at Café Latte, one of Dean’s favorite Florida hangouts. Their story about the café’s popular “Breakfast Cookie” is a prime example of how naming our products effectively can make a real difference.

In a recorded interview, Kristi, the inventor of the home-baked scrumptious-ness, shares how a conversation with one of her customers gave birth to the name. She says her customers “wanted a reason to buy cookies for breakfast.”

Kristi also recognized that customers would not want to purchase a breakfast cookie with their lunch in the afternoon, so she wisely made a second sign which changes the name to “Freshly Baked Homemade Cookie” when breakfast is over.

Same product, two different niches served…just by changing the name her cookies were called. Brilliant.

Think about it. A well-chosen word, whether labeling your products and services, or in your articles, emails and headlines, can be the difference between getting the attention of your target market and them passing you by, unnoticed.

David Ogilvy, notable advertising executive and the man Time called “the most sought-after wizard in today’s advertising industry” in 1962, was known for stressing the importance of words in copy writing and advertising. Contrary to the cliché, Ogilvy maintained that WHAT you said was much more important than HOW you said it.

Using the breakfast cookie as an example, we all know that eating right is important, and Kristi’s customers, wanted a reason…a justification, really… to eat a cookie for breakfast. Plus, the lunch crowd wanted something wholesome comforting for desert. Using words like “freshly baked” and “homemade” triggered something familiar in them. The right words…WHAT she said, not HOW… made her customers happy and caused her cookie sales to increase.

Words paint pictures in our heads and trigger emotions, often without our even realizing it and effective ad copy, whether written or spoken, makes use of words that speak to what your customers WANT rather than what we might think they need.

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Online Market Research Made Simple For Offline Business Owners

Jun 24 2023 Published by admin under Uncategorized

Market research is important for a number of reasons. And those business owners who do the research are more profitable than those who don’t. So what is market research? Market research is the act of discovering information about a targeted audience that you wouldn’t have discovered otherwise. I call this a marketing advantage, and you can capitalize on this advantage by offering products to prospects that will cause them to buy.

One way that you can do your market research is on the internet. The internet has made it incredibly easy to hone in on your most ideal prospect. When doing your research online, one place that you can start off in are discussion groups. You can sign up for Yahoo Answers and provide helpful information to the group of people who are looking for information that is similar to the products that you sell.

Or if Yahoo Answers isn’t your cup of tea, you could become a member of a forum and share your ideas and interests there also. You will find that a lot of people on the forums have distinct problems that they need help with. This is your chance to capitalize on their questions and become a guru of some sort in your niche.

The kind of forums that you join should allow you to place your website information in the signature line of your post. This is where you want to pitch your services. If you’ve provided excellent information, people will visit your website and this is the place where you want to capture a lead, or simply go for the sale. Personally I’ve found that both work incredibly well, but it’s up to you on how you want to market your business.

Along with forums, another thing that you can do online is hold polls. Poll your visitors on what the number 1 thing is that is plaguing their life right now, and take advantage of this information. What you think your prospects want can be totally different from what your customers actually really want. So keep this in mind.

If you currently have a group of customers, why not send them a letter every once in while (like once every month). You never know whose situation has changed in the course of a month. Some customer’s situation will remain the same, while some of your customers may be in dire need of your services. The trick is to stay in constant contact with your customers so that you can be first on their mind when they’re ready to make a purchase.

It took me years to learn this. I used to send out direct mail pieces to business owners expecting them to buy now, but I didn’t get any responses. It was until I came across some direct mail advice that stated that I needed to contact my prospects at least 3 times before giving up on them.

I took this advice and went to mail out more letters. It wasn’t until my 3rd attempt that I started to see some money roll in. The lesson that I learned was to be persistent, because you never know when someone will buy from you.

Hopefully you will take these tips to heart and will start implementing them in your business.

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Inside Secrets for Your Practice Marketing

Jun 24 2023 Published by admin under Uncategorized

The 3 secrets of marketing for your practice are Commitment, Investment & Consistency. Commitment means if you don’t generate positive results within two weeks, you don’t quit. Without commitment your marketing is impotent. Investment means enough time and/or money’ to achieve the goal. Consistency means sticking with your media and messages. And not dropping from the public’s eye for long. For the public, your consis­tency means familiarity which means confidence and income for you.

PRIORITIZE YOUR MARKETING: FIRST THINGS FIRST
Every practice (except a brand new one) needs to con­centrate internally first. Working with the existing base to generate repeat business and word-of-mouth referrals is cheaper than anything else you could do. Plus the quality of new patient or client is primo. Therefore, the return on investment can’t be beat. That means strategies like:

Asking patients or clients for referrals
Frequent Referrer Program-recognition activities and gifts to rein­force and further shape patient or client referral behavior
A recall system with over a 70% effective rate
Internal Prospecting – quarterly mailings to your patient or client base to create the image of an expert and generate referrals. (This does not mean a newsletter!)
Reactivation of patients or clients not seen recently
One-Minute Messages-short messages about a product or service you want to encourage
Then promote externally. In the return on investment lineup you’ll find:
Outdoor office signage for offices not in professional buildings
Yellow Pages with a 10-to-l return being common
Targeted direct mail to a specific group (as opposed to cold pros­pecting direct mail to the general public)
If you live and die by other professionals’ referrals, then they take priority. Concentrate on direct mail to pave the way for follow-up phone calls which hopefully lead to a face-to-face get-togethers.

When your marketing is prioritized by productivity, you’ll find you do the basics first. Only then can you consider an advertising campaign on TV and the Goodyear blimp. So first things first to spend less and make more.

HOW MUCH SHOULD YOU SPEND ON MARKETING?
What’s smarter, but perhaps a bit more complex, is deciding what to spend based upon what you want to achieve-given your situation. Want to double this year? No problem. You can achieve any goal if you have enough resources to throw against it.

Figuring the Budget. First, you need a numerical goal. Not “more pa­tients/ clients,” but a specific collections number. (Only collections count because you can’t spend promises.)

Then take your last three years collections and plot them on a graph. Now make a judgment call of where you’ll be in 12 months if you don’t change anything at all. Down? Flat? Up? Figure that number.

Subtract this projected trend line number from your goal. This tells you how much additional collections you must manufacture out of thin air. Call this your Incremental Growth Goal. You’ll have to set a promo­tional budget just for this, over and above your existing budget.

Here’s where more judgment comes in. If your practice is at least three years old and you’ve not done a lot of internal promotion and your Incremental Growth Goal is small, figure the incremental budget to be 15% to 20% of the Incremental Growth Goal.

If you’ve “reactivated” most of your old patients or clients and you’ve prospected them for referrals numerous times or your practice is young, or your goal large, then you’ll need to externally promote more. That’s more money be­cause media costs more than internal promotion and more repetitions of your message are needed since these people have never heard of you before. In these cases, figure 25% to 30%.

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Real Estate Agents: Using Video Marketing

Jun 24 2023 Published by admin under Uncategorized

Real estate is a fast paced profession where it pays to keep a leg up on the competition. HD Showcases are one way to show current and future clients that you are on the cutting edge of real estate marketing. One common question that we get from real estate agents who are new to video technology on the internet is how they can best use their HD Showcase to increase sales and find new business?

The one word that best describes what an HD showcase can do for an agent or a property is “exposure”. A great video is one thing but if it just sits on your hard drive it doesn’t do a whole lot of good. We have come up with our top 5 ways to increase your property’s exposure using our HD Showcases.

1. E-Newsletter

Almost every real estate agency in Australia has some sort of e-mail list for sending out new listings and keeping in contact with potential buyers and sellers. This should be your first stop every time you produce another video. Our HD Showcases can be embedded inside a simple email and sent out to all of your companies potential customers. Instantly you can expose your property video to hundreds if not thousands of potential eyes.

2. Facebook

Every agency should have a Facebook page and profile. A free service like Facebook where millions of potential customers interact can be a gold mine for agents. Our HD Showcases are fully functional inside of Facebook and can be played directly on your friend’s home page. Send out a message to all of your Facebook friends and watch the views come pouring in.

3. Twitter

Twitter is the newest social media on the scene but don’t let that fool you. Twitter in combination with our property videos can be extremely beneficial to increasing market awareness in your area. Tweet your followers every time you produce another HD Showcase and eventually you will start to see the word spread. Twitter is the perfect application in helping get the word out because it is so easy to let people know what you are up to at any given moment. Let people know you are changing the real estate game and offering high end services with our video links.

4. Web Integration

Our property and agent profile videos are 100% web compliant and can be played on any web browser or mobile device. Why not embed your new video directly on your home page? Each time a visitor comes to your site they will see exactly what marketing exposure their property could have or if they are in the market to buy, they can get a sneak peek at what sort of standard they can come to expect from your agency.

5. Print Media

Although we deal exclusively with online advertising we understand that some agents simply don’t want to pull all of their print campaigns (just yet). If you are going to go through more traditional means of marketing why not put the video link inside your copy. That way readers who want more information on you or the property can go directly to the video. Increase your returns without having to change a thing.

This list is just the tip of the iceberg when it comes to different ways you can use HD Showcases to raise your properties exposure levels. If you want to find out more ways online video can help you get more done in less time then contact one of our producers.

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Make Marketing Your Business a Top Priority

Jun 24 2023 Published by admin under Uncategorized

Where does improving the results from your advertising, sales and marketing rank on your company’s “bucket list”? If it’s not one of your top priorities for this year and beyond, then you are putting the business at risk!

The first words I hear from business owners in this challenging economy are “I don’t have any money to invest in marketing the business right now”. And my standard response has become… well then, should we start talking about an exit strategy? The bottom-line is this, if you are not investing in advertising, sales and marketing to grow the business, then in all likelihood your business will not be successful.

If you are one of those business owners who is peering out the window expecting Jack to come sliding down the bean stalk with those magic beans to turn everything around for you, well guess what… it’s over. Just turn out the lights, lock the door and put the For Sale sign in the window, because Jack’s not coming! Or, you could try another approach, and chart a new direction for the business that could lead to future success and profits.

In Sales 101 you learn to “change the ground rules” when you are in a loss position. The same holds true for the business as a whole. Jack Welch was a master at changing things up when he was Chairman and CEO of General Electric. Mr. Welch and his leadership team constantly sought out ways to improve the operational performance of GE’s varied business units. And GE has often made major organizational changes when business performance was at a high point, in order to continue to produce record sales and profits each year.

LGI Homes in Houston is another great example of how successful companies creatively market their businesses. LGI Homes is one of the few home builders in the U.S. that has grown its sales and revenues every year since 2002, despite the economy’s fluctuations. When the home building industry started taking a nose dive in 2007, LGI’s management team charted a new direction for the company and doubled its marketing budget in order to stay ahead of the competition. The end result… record home sales, despite the worst economic climate in decades!

If your business is struggling to make a turnaround in this economy, here are some ideas for you to should consider to help get things headed in the right direction:

1. Host a brainstorming session. Get your team together with some outside experts to come up with creative ideas and action plans to help “jump start” the business.

2. Revisit your books. Take a look back at your past successes and failures. Find a way to build on what has worked in the past, and try to limit the missteps going forward.

3. Toss out those activities, advertising campaigns, promotions, etc. that are broken or have exceeded their “shelf life”. Focus your time, energy and resources on the new programs and initiatives to improve results.

4. Experiment on all fronts – change up your headlines, ads and marketing messages to see what sticks and what doesn’t with your prospects and current customers.

5. Make marketing the business your top (and only) priority for the next 90 days, and see what changes occur.

6. Measure and track the results and shift resources and budget dollars into the areas that deliver the greatest return to the business.

The next time you consider cutting your advertising, sales and marketing budget when things get tough, stop yourself, and do the opposite. Put more emphasis (and dollars) into marketing the business, and make it your top priority. It will help reinvigorate your team, and help keep the business on the fast track to future prosperity and growth.

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List Building Using Article Marketing – The Long Term Payment Plan Process

Jun 24 2023 Published by admin under Uncategorized

I am aware that for a number of people, the view being held is that article marketing is all about taking your time to write an article for someone’s website and you receive no financial reward for it! Let me assure you that whist you are privileged to hold your view, it is in fact an incorrect assumption and I hope to clarify the issue behind article marketing here.

If you were to look at the above view in its own right, you might be forgiven for thinking that way. However, it is in fact a case of forward thinking that makes article marketing so powerful. Let me explain it this way:

When you write an article, you hopefully are providing valuable information to help the reader solve a problem. After all, they will have found your article by browsing an article directory, or even done a direct search on a major search engine. Either way, when they find the article, they will hopefully be interested enough to read it through, given that you have written your article with passion and enthusiasm. By the end, they will read your resource box which will direct the reader to find more information on your website.

Now, whist you may not receive a cent from the article directory in a direct sense, you will gain an article that is live on the internet, and that is pointing a link back to your website. This article may also even be picked up and published in a newsletter or on another website that already has a large readership. You now have even more eye-balls trained on your article, and possibly, to your site. I look at article marketing like investing in your business. You may not see an immediate return, but you will receive a return, sometimes greater than any short-term gain. You can also be sure your article will work long-term, rather than just for one pay per click campaign, as an example.

It is for this reason that I call article marketing a long-term payment plan process, to me and my business. You too, can begin to reap the rewards of these payments. I understand you need to first invest your time to write, but the returns really are worth the investment. Consider this- you’re writing about a topic you know about. You are not required to research a totally foreign concept and when you treat it like talking to a friend, you should find the process is much easier.

This process is one I have used for many years, writing articles for directories as well as for my own blogs and other sites on the net, and to this day, the results still yield positive results.

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Direct Mail Life Insurance Leads

Jun 24 2023 Published by admin under Uncategorized

As the Direct Mail Lead market takes another big hit by all the changes and new USPS happenings. As of March 2012 there will be more and more nationwide closings of offices and the laying off of thousands of mail carriers.

What this means to you and to us… The leads will be generated at a higher price and at a slower pace. Simple supply and demand factor. Too much demand to little leads. So your best bet is to get plugged in with a lead generator or lead accumulator and work with them as many companies will stop taking new clients and work exclusively with the agents or agencies that have the market cornered. As it stands it is best to work one of the following types of leads.

The Best Lead is to get it fresh, so if you are already connected with someone that is producing a Brand New lead for you increase your order or extend your order to keep your place secured. You have to make sure that your lead is not being resold after 3 to 4 weeks to other agents. If this is the case you are better off with some of the other leads discussed in this article. If this is the case you might be better off looking for a new home that really values your efforts and does not resell your customers to your competition.

3 Other types of Leads:

First… 3 to 9 month old historical… Direct Mail… Life or Mortgage Protection Lead, this lead will best suit you if your current provider resells their Fresh Lead, this lead will give you the opportunity to talk to buyers that have bought that are looking for a better price or they just have been shopping around for a while, that way is hard for another agent to replace any of your business.

Second… 10 to 18 month old historical… Direct Mail… Life or Mortgage Protection Lead, which you can compare this ONE LEAD to what the competition calls a “C” lead… that… like the “B” lead also gets resold 3000 times! This will give you the opportunity to approach the customer from a consultative side and look for other opportunities besides what they were originally offered, for example, you might have a better product, a better rider, more cash accumulation, longer term, less expensive, more service and many other benefits that you can offer. Many times you will find Gold Nuggets here, a lot of times the customer was never even contacted in the first place.

And Finally… Internet leads, this are best bought in bulk and for a very affordable price, they come with all information about the client… which includes, DOB, HT, WT, Address, email, and Time stamp, showing you when they requested the information for life insurance coverage. One recommendation for this type of lead is to have a power dialer or auto dialer for you to get the most out of this type of leads. You need to buy more than 1000 to 5000 at a time at no more than.35 cents per lead. This leads will have an average sell through ratio of about 1.5% so a $200.00 dollar investment can potentially generate a $2000.00 to $4000.00 return.

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Print Marketing: 5 Reasons Every Company Should Have a Brochure

Jun 24 2023 Published by admin under Uncategorized

No matter its size, every company should have an arsenal of print marketing collateral to use in all types of situations. From trade shows to cold calls, these pieces are essential to the sales process and can help convert potentials into customers.

Of all types of print collateral, brochures are probably the most common and most effective. If marketers accurately identify where and how they will be used, brochures can be vital to advancing consumers down the path toward purchasing.

Unlike catalogs, brochures are designed to zero in on a small set of goods and services and often only focus on a single offering. They are designed for informative and educational purposes, where a catalog will attempt to sell directly from the page.

Brochures can be physically handed to potential customers. They can be addressed and mailed on their own. They can be inserted into direct mail sales packages. They can be used at trade shows, or they can be used as leave-behinds after meetings.

Brochures are versatile, but why should every company have one?

5 IMPORTANT REASONS FOR CREATING A BROCHURE

Whether creating a brochure for a product, a service, or as a simple showcase of your entire company, here is why they’re important:

1) Cultivate Credibility

Yes, credibility is often immeasurable but its value is essential. Like it or not, companies that have their own collection of print marketing collateral are viewed as being serious players versus those that do not put value in things like brochures.

Think about it. You first meet two different businesses at a trade show, and one gives you a glossy brochure compared to a tiny business card from the other. From which company will you most likely gather information and be apt to buy?

2) Branding Opportunities

Staying with the business card vs. brochure comparison, the latter option gives companies a greater opportunity to make branding statements.

Visually, messages are conveyed using carefully selected images, graphics, and design choices. A brochure advertising expensive sunglasses will have a completely different appearance if it attempts to market a young, hip demographic versus one of older age. Copy and content will also reflect these same branding principles. Business cards cannot offer the same branding potential.

3) Speed Up the Sales Process

While you’ll probably never sell goods or services directly from a tri-fold brochure (nor should you try), when done effectively, they will help advance the sales process. Any good piece of print marketing collateral will contain some sort of call to action that should create a continuation of this progression. Instead of trying to sell “widget services” from the brochure, use it to facilitate a phone call between the potential client and a member of the sales team. Close the deal with an interpersonal exchange, and let the salesperson sell the widget.

4) Increase R.O.I.

Brochures can increase your return on investment. Not only can you effectively inform your audience and move it down the sales progression, you can also use brochures as valuable time savers.

Instead of individually crafting marketing collateral for each of your potential customers or clients, brochures give business owners the freedom to carefully target multiple people in a variety of situations with a single effort.

5) Develop Internal Communications

Though not as effective as internal newsletters for distributing information to a workforce, brochures can help prepare employees to accurately describe their companies as efficiently as possible.

Essentially, a brochure can be a glossy table of contents for a product or an entire company. Use them as tools to help the sales team when developing pitches. Brochures are like “elevator speeches” on paper.

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