Real Estate Agents: Using Video Marketing

Real estate is a fast paced profession where it pays to keep a leg up on the competition. HD Showcases are one way to show current and future clients that you are on the cutting edge of real estate marketing. One common question that we get from real estate agents who are new to video technology on the internet is how they can best use their HD Showcase to increase sales and find new business?

The one word that best describes what an HD showcase can do for an agent or a property is “exposure”. A great video is one thing but if it just sits on your hard drive it doesn’t do a whole lot of good. We have come up with our top 5 ways to increase your property’s exposure using our HD Showcases.

1. E-Newsletter

Almost every real estate agency in Australia has some sort of e-mail list for sending out new listings and keeping in contact with potential buyers and sellers. This should be your first stop every time you produce another video. Our HD Showcases can be embedded inside a simple email and sent out to all of your companies potential customers. Instantly you can expose your property video to hundreds if not thousands of potential eyes.

2. Facebook

Every agency should have a Facebook page and profile. A free service like Facebook where millions of potential customers interact can be a gold mine for agents. Our HD Showcases are fully functional inside of Facebook and can be played directly on your friend’s home page. Send out a message to all of your Facebook friends and watch the views come pouring in.

3. Twitter

Twitter is the newest social media on the scene but don’t let that fool you. Twitter in combination with our property videos can be extremely beneficial to increasing market awareness in your area. Tweet your followers every time you produce another HD Showcase and eventually you will start to see the word spread. Twitter is the perfect application in helping get the word out because it is so easy to let people know what you are up to at any given moment. Let people know you are changing the real estate game and offering high end services with our video links.

4. Web Integration

Our property and agent profile videos are 100% web compliant and can be played on any web browser or mobile device. Why not embed your new video directly on your home page? Each time a visitor comes to your site they will see exactly what marketing exposure their property could have or if they are in the market to buy, they can get a sneak peek at what sort of standard they can come to expect from your agency.

5. Print Media

Although we deal exclusively with online advertising we understand that some agents simply don’t want to pull all of their print campaigns (just yet). If you are going to go through more traditional means of marketing why not put the video link inside your copy. That way readers who want more information on you or the property can go directly to the video. Increase your returns without having to change a thing.

This list is just the tip of the iceberg when it comes to different ways you can use HD Showcases to raise your properties exposure levels. If you want to find out more ways online video can help you get more done in less time then contact one of our producers.

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