List Building Using Article Marketing – The Long Term Payment Plan Process

Jun 24 2023 Published by admin under Uncategorized

I am aware that for a number of people, the view being held is that article marketing is all about taking your time to write an article for someone’s website and you receive no financial reward for it! Let me assure you that whist you are privileged to hold your view, it is in fact an incorrect assumption and I hope to clarify the issue behind article marketing here.

If you were to look at the above view in its own right, you might be forgiven for thinking that way. However, it is in fact a case of forward thinking that makes article marketing so powerful. Let me explain it this way:

When you write an article, you hopefully are providing valuable information to help the reader solve a problem. After all, they will have found your article by browsing an article directory, or even done a direct search on a major search engine. Either way, when they find the article, they will hopefully be interested enough to read it through, given that you have written your article with passion and enthusiasm. By the end, they will read your resource box which will direct the reader to find more information on your website.

Now, whist you may not receive a cent from the article directory in a direct sense, you will gain an article that is live on the internet, and that is pointing a link back to your website. This article may also even be picked up and published in a newsletter or on another website that already has a large readership. You now have even more eye-balls trained on your article, and possibly, to your site. I look at article marketing like investing in your business. You may not see an immediate return, but you will receive a return, sometimes greater than any short-term gain. You can also be sure your article will work long-term, rather than just for one pay per click campaign, as an example.

It is for this reason that I call article marketing a long-term payment plan process, to me and my business. You too, can begin to reap the rewards of these payments. I understand you need to first invest your time to write, but the returns really are worth the investment. Consider this- you’re writing about a topic you know about. You are not required to research a totally foreign concept and when you treat it like talking to a friend, you should find the process is much easier.

This process is one I have used for many years, writing articles for directories as well as for my own blogs and other sites on the net, and to this day, the results still yield positive results.

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Direct Mail Life Insurance Leads

Jun 24 2023 Published by admin under Uncategorized

As the Direct Mail Lead market takes another big hit by all the changes and new USPS happenings. As of March 2012 there will be more and more nationwide closings of offices and the laying off of thousands of mail carriers.

What this means to you and to us… The leads will be generated at a higher price and at a slower pace. Simple supply and demand factor. Too much demand to little leads. So your best bet is to get plugged in with a lead generator or lead accumulator and work with them as many companies will stop taking new clients and work exclusively with the agents or agencies that have the market cornered. As it stands it is best to work one of the following types of leads.

The Best Lead is to get it fresh, so if you are already connected with someone that is producing a Brand New lead for you increase your order or extend your order to keep your place secured. You have to make sure that your lead is not being resold after 3 to 4 weeks to other agents. If this is the case you are better off with some of the other leads discussed in this article. If this is the case you might be better off looking for a new home that really values your efforts and does not resell your customers to your competition.

3 Other types of Leads:

First… 3 to 9 month old historical… Direct Mail… Life or Mortgage Protection Lead, this lead will best suit you if your current provider resells their Fresh Lead, this lead will give you the opportunity to talk to buyers that have bought that are looking for a better price or they just have been shopping around for a while, that way is hard for another agent to replace any of your business.

Second… 10 to 18 month old historical… Direct Mail… Life or Mortgage Protection Lead, which you can compare this ONE LEAD to what the competition calls a “C” lead… that… like the “B” lead also gets resold 3000 times! This will give you the opportunity to approach the customer from a consultative side and look for other opportunities besides what they were originally offered, for example, you might have a better product, a better rider, more cash accumulation, longer term, less expensive, more service and many other benefits that you can offer. Many times you will find Gold Nuggets here, a lot of times the customer was never even contacted in the first place.

And Finally… Internet leads, this are best bought in bulk and for a very affordable price, they come with all information about the client… which includes, DOB, HT, WT, Address, email, and Time stamp, showing you when they requested the information for life insurance coverage. One recommendation for this type of lead is to have a power dialer or auto dialer for you to get the most out of this type of leads. You need to buy more than 1000 to 5000 at a time at no more than.35 cents per lead. This leads will have an average sell through ratio of about 1.5% so a $200.00 dollar investment can potentially generate a $2000.00 to $4000.00 return.

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Print Marketing: 5 Reasons Every Company Should Have a Brochure

Jun 24 2023 Published by admin under Uncategorized

No matter its size, every company should have an arsenal of print marketing collateral to use in all types of situations. From trade shows to cold calls, these pieces are essential to the sales process and can help convert potentials into customers.

Of all types of print collateral, brochures are probably the most common and most effective. If marketers accurately identify where and how they will be used, brochures can be vital to advancing consumers down the path toward purchasing.

Unlike catalogs, brochures are designed to zero in on a small set of goods and services and often only focus on a single offering. They are designed for informative and educational purposes, where a catalog will attempt to sell directly from the page.

Brochures can be physically handed to potential customers. They can be addressed and mailed on their own. They can be inserted into direct mail sales packages. They can be used at trade shows, or they can be used as leave-behinds after meetings.

Brochures are versatile, but why should every company have one?


Whether creating a brochure for a product, a service, or as a simple showcase of your entire company, here is why they’re important:

1) Cultivate Credibility

Yes, credibility is often immeasurable but its value is essential. Like it or not, companies that have their own collection of print marketing collateral are viewed as being serious players versus those that do not put value in things like brochures.

Think about it. You first meet two different businesses at a trade show, and one gives you a glossy brochure compared to a tiny business card from the other. From which company will you most likely gather information and be apt to buy?

2) Branding Opportunities

Staying with the business card vs. brochure comparison, the latter option gives companies a greater opportunity to make branding statements.

Visually, messages are conveyed using carefully selected images, graphics, and design choices. A brochure advertising expensive sunglasses will have a completely different appearance if it attempts to market a young, hip demographic versus one of older age. Copy and content will also reflect these same branding principles. Business cards cannot offer the same branding potential.

3) Speed Up the Sales Process

While you’ll probably never sell goods or services directly from a tri-fold brochure (nor should you try), when done effectively, they will help advance the sales process. Any good piece of print marketing collateral will contain some sort of call to action that should create a continuation of this progression. Instead of trying to sell “widget services” from the brochure, use it to facilitate a phone call between the potential client and a member of the sales team. Close the deal with an interpersonal exchange, and let the salesperson sell the widget.

4) Increase R.O.I.

Brochures can increase your return on investment. Not only can you effectively inform your audience and move it down the sales progression, you can also use brochures as valuable time savers.

Instead of individually crafting marketing collateral for each of your potential customers or clients, brochures give business owners the freedom to carefully target multiple people in a variety of situations with a single effort.

5) Develop Internal Communications

Though not as effective as internal newsletters for distributing information to a workforce, brochures can help prepare employees to accurately describe their companies as efficiently as possible.

Essentially, a brochure can be a glossy table of contents for a product or an entire company. Use them as tools to help the sales team when developing pitches. Brochures are like “elevator speeches” on paper.

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Profit From Affiliate Marketing – The Fool Proof Way To See A Commission Check

Jun 06 2023 Published by admin under Uncategorized

It’s nice to see those big affiliate checks, feels good to imagine money coming in and it’s sure nice if it was happening to you. I’ve always asked myself why is it the average affiliate marketer has seen only seen a check above $500 on a sales page website.

Why is it that such a powerful business model along with the potential of the internet don’t bring in an overflow of wealthy individuals.

I mean the business works and there’s good money to be made at any level of the game but why do so few experience this affiliate business success?

I looked long and hard at that question and more than a couple answers came to me. Keep reading for information that could quite literally turn your business upside down and inside out.

You see the internet is a tricky thing and has always been one, especially when it comes to using on it to generate business revenue. There are so many ways to make income online and even more ways to mess up and fail.

There’s tons and tons of ways to have a floundering business that may turn into an income generating machine but on the flip side there’s hundreds of ways to go in the opposite direction and fall short of your business goals. Now why is that?

Well it’s quite simple, it’s the lack of good concrete applicable material and too much of unnecessary, expensive and complicated information and material.

That’s it. You are where you are at the moment because of the above statement. An example is this, take an average guy wants to work for himself and determine his self worth so he trips along affiliate marketing along with all the glories and riches that he’s pitched with that he can have once he finds the treasure chest. But the road up ahead of him will surprise him because no one told him about this stage in his business and how to get through, he therefore continues to struggle while being right on the verge of quitting.

I know a lot of people that are trying to be successful with this business and I see them reading, studying, purchase new products, browsing the internet, replying to emails in less than 10min or arrival and so on…all this done all day long!

I really haven’t read too much on business management and ground floor stages of building a successful affiliate marketing business to say that I’m pleased with what’s being offered out there.

The problem is mostly the lack of a clear action driven blue print. That’s all we need, someone to guide us down the exact clear-cut path to success in any direction we choose, a path that will be paved by clear strategic action that was taken to achieve a particular target.

You can read and absorb all the information you want but to be honest, you might end up drowning in it. It can and most often will suck you in and that’s why so many people quit and take a mega roller coasting ride in the end.

You want to move in a consistent speed towards your goals and dreams? Here are a couple tips that would make all the difference in your business path.

First, look at all the materials about marketing and increasing your sales that you currently have. Lay them all out and see which ones are going to move you forward and are directly related to your business goals.

From filtering that list now look at the materials that can generate you a minimum of $100 in the next week or so. The list usually drops to one or two books or programs.

Now what I want you to do know is to absorb and dissect all the information from those materials and put together a action plan that will integrate the lessons and teachings into your everyday business life to start producing results and income.

This works every time if you have the list properly filtered. This is a great system because you can focus your attention on less than a third of the information and master one or two forms of marketing and then move on once you have generated income and most importantly, profit!

This has helped me immensely. I selected just one course on how to become profitable with affiliate marketing and I haven’t turned back since. There are so many readings, video’s, tutorials and reports in just that course alone that I have no doubt it will generate me profit if only I give it my undivided attention opposed to hop scotching here and there.

Very few people will tell you that you almost have everything you need, right now.

You are probably on a lot of internet marketer’s email lists where they constantly send you offers and product pitches about the latest program to make you a million bucks.

Others are for books, live seminars, teleconference calls etc. What these top marketers may or may not understand is that they are doing a disservice to the people on their email list, they are sending them in the direct opposite direction of their goals and where they want to go in their business.

This is how it is most of the time. Let me give you an example. Let’s say you the beginner affiliate marketer with no list, no Google AdWords campaign, no landing pages created and no autoresponder account.

You then start browsing the web and find my site where you subscribe to my email list to learn more about free or inexpensive traffic services. So everyday I send you relevant information related to the subject but in that mix, I also send you a whole bunch of info and products on website programs, how to make money with blogs, video & audio programs (which you don’t even need when you start) and a lot more unnecessary materials.

Now let me ask you, would I be doing you a service or a disservice? Would I be moving you forward to your business goals or would I be acting like an email-advertising billboard shoving all these special offers at you.

Not a lot of people will say this but affiliate marketing is extremely simple with a strong concept but it is still not looked at properly. One just needs to have just the right amount of tools and information in front of them to get them started and in profit as soon as possible.

With whatever it is in life, the unnecessary always seems to outweigh the necessary items.

So let’s flip that statement around so we have people actually reaching and achieving their goals.

To your success,

Dorian Oddi

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Here are Direct Marketing Ideas That Put Cash in Your Pocket

Jun 05 2023 Published by admin under Uncategorized

If you are giving your customers only what they expect, you’re in danger of being made redundant by the clever marketer who knows how to add value to his product or service. So here’s some direct marketing ideas to make sure this doesn’t happen.

Or if you’re just doing enough in the way of service to get by, then lookout for the savvy entrepreneur who knows what we buyers really want. Here’s an example to illustrate my point.

A couple of years ago my wife and I went shopping for swimming pools. I’d thought it would be easy. Go to a pool place, choose what I want and then they would take charge and get the job done. I had money burning a hole in my pocket and I was determined to spend it. Easy right? Wrong!

You see, the pool place I chose did not offer installation of the pool. They only sold them. And what’s worse, I had to take care of delivering the damn thing myself. What?

It was like I was caught up in some Twilight Zone movie where everything works back-ass-wards. I couldn’t believe what they were telling me.

Did I buy the pool from these guys? What do you think?

Look, I want things done for me. I don’t want to have to track down three different guys to do the one job. So let’s look at what these clowns wanted me to do. First, buy the pool off of them.

Second, locate someone to install it. Third, locate someone to deliver it. Fourth, locate someone to put the fence up around it. Shit, these guys didn’t have a clue and they just blew a five figure sale.

Here’s what should have happened.

You buy the pool and they organise the lot. Delivery, installation and pool fencing included. The customer doesn’t have to do a damn thing. Just pay the money and then go swimming. Sheesh, how easy is that? So, think about this…

What opportunities are you missing out on? What services and or products can you include to add value to your business and to make it easier for your customers to give you money?

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Why Market Research Will Help Your Business

Jun 04 2023 Published by admin under Uncategorized

Do Crucial Market Research For Free, On Your Own

Is market research only for big corporations with deep pockets? No–actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods–without paying a penny.

In my own one-person business, I’ve used informal market research to:

Determine where ad dollars were effective, and where they were wasted. As an example, I advertise in several local Yellow Pages directories. By tracking which ads drew how many customers, over a period of years, I’ve been able to drastically increase the return on my investment, because if an ad doesn’t work, I don’t renew it. If I weren’t tracking, I could still be paying every month for several directories that I tried but that didn’t produce for me.

Get crucial feedback on new product development–testing titles, packaging, price points, and even whether a market even existed for products I was considering–that has saved me many thousands of dollars I could have spent developing the wrong things. The title and cover of my newest book, Principled Profit: Marketing That Puts People First, are vastly better than the originals as a direct result of soliciting feedback from many, many people. And the price point, high enough to ensure a decent profit and low enough to sell as an impulse item, was also based on research.

Understand why different marketing approaches were succeeding while others failed. Early market research, for instance, helped me understand back in 1995 why the mall and bulk e-mail models don’t work well online.

Let’s look at my new book as an example, because it illustrates a number of different types of market research that you can do on your own, without spending any money.

When I got the idea for the book in August 2002, I sent some notes to business and publishing discussion lists to gauge, in general terms, whether there was sufficient interest to do the book. In the past, I’d received lukewarm response to some of the products I was thinking about creating, and this helped me decide to put my energies elsewhere. This time, feedback was very positive, so I started writing. Then I thought I had a great title, but I was feeling unsure about the subtitle. I asked directly for feedback on my possible subtitle choices–and discovered that there were large segments of my target market that absolutely hated my main title. This began a two-month process of brainstorming, narrowing down, putting possible titles out into the world, and rejecting them. Was there a title for this book?

Once I had a title, I had to choose a cover. My designer worked up several very striking, but controversial, designs, and none of them really told the story of what the book was about. Once again, I turned to my online support groups. His covers evoked strong emotions; people either loved them or hated them. (You can see one of his early concepts at>. My goal was a cover that got at least a 60% positive rating from this original group.

After a while, I decided the original focus group had been over-exposed to the concept and was no longer reflecting the market. Fortunately, there are many places on the Internet that overlap with the market for this book–so I picked a new focus group.

Meanwhile, the cover designer selected a concept that is a bit less dramatic, but received about an 80% approval rating–and has a good deal more to the with the book. We went with it. You can see a low-resolution version at> (the 31 megabyte final cover in full detail is too big to display on the Web).

It was exhausting, but it was worth it. Of the hundreds of people who have commented on the final title or cover, only one didn’t like it. The book is much better positioned in the marketplace, as a direct result of this feedback.

From past experience, I can tell you that the wrong title and wrong cover are very expensive mistakes for a publisher to make. An earlier book that I didn’t road test sufficiently took seven years to sell 2000 copies, and I think the cover and title were a lot of the problem. This time, not only do I expect the book to do a whole lot better, but many of the people who helped along the way will feel so much a part of the project that they will evangelize it for me–a nice side benefit of all the market research.

How to Do Your Own Market Research

Getting information from your customers and prospects is easy! Here are a few of the many possible techniques:

Ask! If you bring people to an event, ask for a show of hands about how they all learned about it (don’t forget “from a friend”); if you book clients for appointments, ask at the time they make the appointment; if you run a retail store, let each cashier keep a tally of what brought the customer in, and how much was purchased (an easy way to do this: pre-print some 3×5 cards where the cashiers can check off the source and write the dollar amount).

Join online discussion groups where your customers hang out. Post to the list that you want feedback on a new product or packaging idea.

Set up a web page on your own site to collect feedback.

Use tools like, which allows you to set up your survey online, hook it to your web site or email invitations to your customer list, collect responses, view reports and download the data to your own computer–and that don’t cost you an arm and a leg.

Try a real-life test. For instance, offer a choice of free reports on the same topic. The one that gets the most responses should be the name of your next product.

Use codes. In any direct-mail campaign, advertisement, or online medium, you can know exactly what caused your customer to respond. For instance, an ad would specify a response to PO Box 1164-B1, while a direct-mail letter to, while a particular rented list might be directed to PO Box 1164-N17. Web pages can have tracking codes built right into the URL, so you can analyze them later in your statistics package.

Check out what others are doing. Before I settled on a price for my new book, I visited several bookstores, looking at other titles appealing to the same market. And in a different industry, years ago, I considered leading specialized tours of certain New York City neighborhoods. I contacted the NYC Convention & Visitors Bureau to find out about tours that already existed–and quickly decided this was not a market I could afford to enter, because I live three hours out and there were dozens of fascinating tours already, at rock-bottom prices. Because of my early research, when I abandoned the business idea, I was out only about two hours of my time and the cost of a phone call to the visitor center. Far, far better than investing time, energy and money to develop brochures, work out the tour routes and narrative, and do all the marketing, only to discover that there was no market for what I wanted to do.

How can you put these tools to work in your business? I bet you can think of at least a dozen ways.

This article was originally commissioned and published by, a leading provider of web survey and online testing software for research, education and performance improvement. It is used with their permission.

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Multilevel Marketing MLM – A Look at 7 Rising Companies

Jun 03 2023 Published by admin under Uncategorized

Multilevel Marketing or MLM companies are a popular and potentially lucrative way for people to create at-home business success. There are thousands of multilevel marketing or MLM and direct sales companies to choose from. There really is a company for every want and desire. Here is a list ranking multilevel marketing or MLM companies based on the number of internet searches conducted and how they have increased in popularity over a specified period of time.

Xango had a 47% gain in popularity over searches conducted during the last research time frame. Xango is a privately owned Multilevel marketing company that calls Sandy Utah its home. Xango’s flagship product is the ever popular mangosteen drink.

ViSalus had a 37% gain in popularity. ViSalus is a privately owned MLM company based out of Troy Michigan whose emphasis is on cutting edge health and wellness innovations.

Oxyfresh Worldwide had a 40% gain in popularity. Oxyfresh Worldwide calls itself a member of the Direct Sales Association and is based in Washington. They offer a wide variety of products. These products include pet care, dental hygiene and wellness products such as vitamins. They ever have home care and weight loss products.

Uppercase Living has had a 33% increase in popularity. Uppercase Living got its start in 2006. It gives distributors a great opportunity and the tools to transform their homes without needing a professional designer.

Forever Living has had a 29% gain in popularity. Forever Living is based out of Scottsdale Arizona and focuses on nutrition and personal care products. It was founded in 1978 and its nutritional products are based on the healing properties of the aloe vera plant.

Tastefully Simple has gained 29% in popularity. Tastefully Simple is a direct sales company based in Alexandria, Minnesota that offers a line of upscale gourmet foods. They promote simplified lifestyles through easy to prepare food products and of course life altering career opportunities.

Shop to Earn has enjoyed a 26% gain in popularity over searches since the last research period. Shop to Earn is an on-line shopping portal that pays affiliate commissions and cash back offers on almost any product imaginable.

As you can tell there are numerous multilevel marketing, MLM and direct sales companies available to choose from. This is just a small sampling. Because of today’s financial climate many people are going to be investigating home-based business to either supplement their income or replace careers.

Because there are so many choices, careful research will help you align with a company that is perfect for you and offers you true financial success and freedom. When you do find the right and perfect company for you, make sure that you have adequate marketing training and support. You will be hard pressed to experience financial success even with the perfect company if you don’t have have a steady supply of leads to share your multilevel marketing, MLM or direct sales business with.

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Podcasting Monetization Strategies for Marketers

Jun 02 2023 Published by admin under Uncategorized

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.

Today we’ll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.

While publishers might find it relatively easy to integrate podcasting in to their business models without really “creating a revolution”, the opportunities for marketers really go beyond traditional marketing tactics.

To understand the opportunity we need to understand what podcasting brings to the marketing table: the power of voice, delivered directly to our prospects, customers, employees and partners.

While text might still be the most “usable” format and the easiest to consume, voice itself has the unique feature of being able to express emotion and bring personality in to marketing communications.

For marketers, monetizing podcasting won’t come through ad sales or content sales, but through opportunities to enhance their marketing communications with the power of emotion, delivered directly to their receipients.

Here are just some possibilities for you to consider:

a] PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.

b] Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.

c] Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials, …

e] Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.

f] E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.

g] Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/improve company credibility and enhance its brand.

h] Advertising in third-party podcasts

And so on …

In these examples monetization does not come through directly generated revenues, but indirectly through improved sales.

Copyright 2005 Rok Hrastnik

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Driving Traffic to Your Website With Direct Mail

May 27 2023 Published by admin under Uncategorized

Businesses want consumers on their website. That’s a given. Why? Because once on the web, your audience can explore what you have to offer and – potentially – purchase right online.

Businesses want consumers to read their print promotion pieces. That’s a given. Why? Because once your audience is holding your catalog, or letter, or promotional offer, they are experiencing your brand and – potentially – responding with a purchase.

So how do marketers use direct mail to drive traffic to the web – and then use the web to drive their direct mail campaign? It’s not as complicated as one might think.

Many people suffer from an “oil and water” mentality when it comes to mixing online and print media. But the fact is, they work extremely well together and can quickly boost your campaign’s success.

According to ExactTarget’s 2009 Channel Preference Study, direct mail influences 76 percent of Internet users who buy a product or service online. Better still; direct mail remains the one medium that gives you direct and reliable access to nearly everyone in your target market, whether they are online-or offline buyers.

Here are some ways to have the two mediums work for each other – and for your business:

Make a compelling offer. As beautiful as your website is and with as much work you put into designing and writing the copy for it, your audience needs more than a mailer inviting them to visit. You need to give them a reason to physically go to their computer, iPad, or mobile phone and type in your URL.

A compelling and valuable offer – such as a free trial, seminar, white paper, savings coupons, or sample – goes a long way in getting them to your site. It must be something they want, not just something you want them to see. Think, “what’s in it for them?”

  1. Use an easy-to-type URL. Unlike e-mail, where you can include a clickable link to your landing page, in direct mail you can only print a URL. Your prospect must type this into a browser. The shorter and easier it is to spell, the easier it will be for people to visit your page. Ideally, you will use a simple URL created specifically for that campaign so that you can track the mailer’s success.
  2. Test a series of campaign-specific URLs. These allow you to test variations of an offer in the same campaign to see which one generates more interest, and revenue. Campaign-specific URLs can route each of your recipients to one of several campaign web pages with different messaging or graphics: using variable data integration feature makes this as easy as having another column in your spreadsheet that is mapped to an offer box on your mailpiece.
  3. Try personalized copy. Personalized teasers, headlines, subheads, and body copy attract attention and encourage reading. People love seeing their name in print, especially on calendars or news articles. makes personalizing your mailers easy with a Mail Merge-like system.
  4. Issue a clear call to action. If you want your prospect to complete a survey, for example, say “Go to and fill out our survey to claim your $100 savings coupon.” People are more likely to respond when you specifically tell them what to do and offer a benefit to them if they do so.
  5. Create a sense of urgency. As in most direct marketing situations, people are more apt to respond immediately when they know they have limited time. With whatever offer you make, state a deadline near the call to action.
  6. Build a special landing page. Generally, it’s not a good idea to drive traffic to your home page. There are too many choices and too many ways for prospects to get lost. By creating a unique landing page and driving people to that page, you can control the message, track response, and collect information (such as updated mailing addresses) for follow-up and future direct marketing efforts.
  7. Capture contact information. A one-time visit offers limited value. Good direct marketing practice dictates that you use a first visit to begin a dialogue. And to do that, you must at least ask for an e-mail address and maybe a first name to personalize future communications. Depending on the value of the offer, you might also be able to get full name, mailing address, and other information to build your in-house database.
  8. Test various formats. Because of printing and postage costs, many people use postcards to drive web traffic. But you can also test self-mailers, flyers, and envelope packages. The amount of pre-sell required should dictate the format. The simpler and more valuable your offer, the less pre-sell you need. Only testing can show you for sure.

The best marketers never stop testing, measuring, and tweaking, and makes it especially easy to test and tweak. Since there are no minimum volumes and your mailers are sent the next day, you can test several variations this week and have your response results in hand within a few days.

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Make Your Direct Mail Marketing Effective

May 26 2023 Published by admin under Uncategorized

Most of us are accustomed to accumulating a mass of direct mail each year. In case you are unaware of what it is exactly, they are the pieces of seemingly random paper we receive in our daily mail with advertisements printed on them. In a way, they are mini billboards, but with more information.

This type of marketing can provide a higher return on investment (ROI) than any other means of advertising. Impulsively, a lot of recipients throw these mail advertisements away. This is why it may take repeat mailings to the same mailing list before the response rate increases to its full capacity. With mailers, it takes several tries to really reinforce the message with your target audience. Especially for small businesses who are trying to circulate their name even more, direct mail marketing will take some dedication and must be done repetitively.

Another important aspect of direct marketing pieces is the sense of urgency in their body copy. Since recipients are already naturally inclined to glance at flyers and throw them away, the message they display must be timely, important and express urgency. For example, if you own a business, you will want your pieces to exclaim short-term deals so it urges the recipient to act fast. If these short-term deals end July 30, begin sending the direct pieces out on June 1, so you are guaranteed to reach the recipient at least 3 or 4 times before the offer is up. It is hard for people to pass up great deals, so it is very effective to send out direct mail pieces to really get attention.

Although marketers will argue whether e-mail marketing or direct marketing is more effective, there is a compelling argument for the latter. Direct mail marketing is a little more personal which helps it thrive and keeps it effective. Direct mail marketing is excellent for generating traffic for web sites, targeting customers, sending content or news about your company or brands, and most importantly, improves customer service in general. With appropriate lists and targeted customers, direct mail is very effective.

Speaking of targeting customers, more personalized direct mail products should be taken into consideration when your target audience is focused. Depending on what services your company provides, thinking outside the box when sending mail pieces can be a smart way to engage the recipients even more. A good idea is sending direct mail with a promotional gift. They are far less likely to throw away a business promotional item, custom pen or personalized fridge magnet received as apart of your mail marketing program. Marketing your company, services and products in more creative ways is vital.

The number one thing to remember when utilizing direct mail is the idea of repetition. In a world with countless distractions, noise and clutter, current or potential clients are bound to ignore your marketing message at least a couple times before they really understand it. However, with persistence and creativity, you are bound to get the message across to them sooner or later.

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