Finding the Perfect Pair of Custom Wooden Shutters

Jan 13 2024 Published by admin under Uncategorized

Are you an art lover or enthusiast? Do you like collecting and appreciating various beautiful works of art? So you feel like your home is missing that traditional flair? If that is your case, then you should try wooden shutters.

External shutters are not just decorative; they are available in various designs and styles. These shutters are customizable and could make your home look unique. It can also serve as a form of protection against harsh weather conditions. That’s not all. Some of them are operable, practical, and aesthetically pleasing to look at. As fun as all of these sound, you can only enjoy them if you get the perfect pair of shitters. Not to worry, though. This article will help you do that. Read on for more exciting information.

There are many practical and aesthetic benefits from quality wooden shutters.

You wouldn’t have leakage problems
When you use high-quality wood such as mahogany, unlike lesser quality wood, air from inside won’t leak out from the crack. Since you won’t haven’t fixed this regularly, you’d save more and spend less on utility costs.

Protection from harsh weather conditions
Using practical and operable shutters is excellent for handling extreme climates like summer. You can decide to keep them closed so the cooler air stays in. During winter, they can remain closed to prevent the loss of warm air from the inside. Wooden shutters are highly efficient and adaptable.

Aesthetic benefits
Windows are usually dull and are often not extraordinary to look at, but when you use timber shutters, it gives your home a more sophisticated look. If you’re looking to give your home a classic, chic, and almost vintage feel, try wooden shutters.

The kind of wooden shutters you want is also based on the design and architecture of the house. You’ll get compliments when you make use of these kinds of custom shutters.

How to choose quality wood

High-quality wood has FAS or other qualifications such as 2FAS or CLEAR. Wooden materials like cedar, teak, and oak have high quality and would certainly last longer. Different wood serves different purposes, and some woods like cedar are even resistant to insects such as termites and fungi such as molds. The better the quality, the more long-lasting it would be. Plus, you wouldn’t spend so much on the cost of repairs or getting another when you use high-quality wood.

Steps to customize your shutters

You need to select the most appropriate design and style of wooden shutters for your home. There are the different kinds of custom made shutters and what they are most suitable for

Louvered shutters are used to keep the house cool during summer and improve aeration.
Bermuda-type- If you’re in a hurricane-prone area, you should go for this.
Board and batten- this is ideal for sun and rain protection.
Although all these different kinds have their benefits and disadvantages, if you ensure that hard quality wood is used, you would not have any problems, especially with leakage.

After choosing the kind of shutter, decide on style and design. You can contact a shutter company that would give you expert advice on the designs to go for, and if you’re artsy enough, you could make your designs. You can also decide to paint it.


Think of choosing your pair of wooden shutters as an exciting activity. With the basic knowledge you’ve gained from this article and your inner creativity, you’d do just fine. Good luck to you

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Different types of medical practice in Australia

Jan 13 2024 Published by admin under Uncategorized

A private general practice is one in which a person pays for their medical services directly. Private practices are typically owned by physicians who usually have to meet certain requirements in order to practice medicine privately. In Australia, private general practice is much more common than public or mixed, but there has been a noticeable increase in the latter over the past few years.

In contrast, people can visit a public general practitioner without having to pay anything at all. Public practices often treat patients from government-funded health care programs such as Medicare and WorkCover NSW because they offer access regardless of whether someone has insurance coverage or not. Patients will only be required to pay co-payments when receiving treatment from these doctors; however, this amount varies depending on what type of medication they need and how many times they visit the practice for treatment.

A mixed practice is one where the practitioner does not specialize in one area of medicine, but instead treats patients across multiple fields. Mixed practices are usually conducted by doctors who hold sub-specialty qualifications that allow them to treat specific types of conditions or diseases; however, they can also be found among general practitioners with a mix of different qualification levels and experiences within the same practice.

Additionally, there is a significant number of general practitioners in Australia who are self-employed or own their own businesses. These general practice owners can be found in both metropolitan and rural areas throughout the country; however, it must be noted that they often tend to specialise on particular types of medicine. This means that if you are looking for an obstetrician then you will need to visit one specific practice instead of asking around among different doctors. Even though these types of practices may seem out dated compared to the modern private medical clinics, most Australians still prefer them because they offer better service overall at lower prices than what is offered by larger facilities.

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Vertical Blinds for Difficult Windows – Questions Answered

Jan 13 2024 Published by admin under Uncategorized

Vertical blinds are often regarded as functional, versatile, and a more modern window furnishing idea. This is because they tend to give homes and offices a more stylish and austere look. In addition to that, they help to control or limit the amount of sunlight that enters a room. They also protect the owner’s privacy. The benefits are just too numerous.

As helpful as all the things listed above sound, these custom made blinds could also come with some difficulties, especially if the user does not have sufficient information to ease their experience with the blind. Thankfully, this article will help fix this problem and enhance your experience with vertical blinds.

Here are the common problems and questions about vertical blinds and proffered solutions

Vertical blinds on French doors
French doors are undoubtedly very chic and bring a lot of aesthetic appeal to a home. When vertical blinds are placed on them, swinging and entanglement can occur. The issues could have a bad effect on the appearance of the interior blinds. What you can do to solve this problem would be to make sure the vertical blinds are larger than the door, push them towards the sides, and use a tie-back to clear the opening.

Losing a perfect view
Are these blinds spoiling those perfect and serene views? Like a nearby garden, the view of the ocean, or even watching the sunset. If you’ve not gotten the blinds yet, you can get one that has a small stacking space. Since the side stack will be small, you would have a better view, unlike having larger stacking spaces.

You can make use of vertical blinds that are made of fabric. Because these are made of quality fabric, they’d tend to stack more neatly and smaller than if it was made of a harder material. When you draw these to the sides, they don’t tend to gather space and block your view. Another reason these vertical fabric blinds are essential is that they don’t make a lot of noise, especially when the day is windy or the room is air-conditioned.

Fitting vertical blinds on arched windows
Arched windows bring all of that and even more to a home when it comes to aesthetic appeal and style. The position of these windows in your home can make you want to cover them sometimes. It could be a handful if you try to use a vertical blind (super stressful!). A solution to this problem is to cut your custom blinds according to the size you need them to be. You can also make use of vertical blinds.

You might want to slow down on accessorizing
For some not-so-tall people, some windows are way out of reach, and because of how far there are, you could be tempted to accessorize with really long accessories. These accessories could be a potential health hazard. If you think the binds are too high up, you should consider using a remote. You have to keep it safe too.


Yes. Even though that window is crooked or in an odd place or too high up, you can fit them with vertical blinds. Use the tips you just read to your advantage, and you’d see that you’d have no problems using vertical blinds over a window or door. In summary, if they obstruct your perfect view, stack them to the sides. Don’t over-accessorize with long add-ons and use vertical fabric blinds when necessary.

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Direct Mail Strategy: Do Repeat Mailings Work?

Jun 24 2023 Published by admin under Uncategorized

Does it make sense to send a second or third mailing to the same target audience?

Intuitively, repeat mailings make sense. It’s just logical to expect that if you mail to the same person a second or third time, you will increase your exposure to that prospect and you will improve your chances for a response.

But is this the most effective way to conduct your direct marketing campaign?

Maybe, but not necessarily.

Experience shows that second mailings typically produce a fraction of the response from the original mailing. And a third mailing produces an even smaller fraction.

For example, if your first mailing generated a 2% response rate, your second mailing might produce a 1% followed by a third mailing response rate of 0.5%.

Clearly what happens here is that you grab all the hot leads with the first mailing. The follow-up mailings merely pick up those you missed the first time or those who weren’t ready at the time.

So yes, a follow-up mailing will produce more responses, but at a diminishing response rate.

A different strategy would be to continually mail to fresh names with each mailing and therefore (again hypothetically) generate a response rate of 2%, 2%, 2% and so on. Response rates will fluctuate, but much less so if you are reaching new people of the same profile.

Of course, this strategy requires a relatively large target audience. As an example, if you had a target audience of 50,000 contacts (assuming the same profile from the same source), you could produce five mailings of 10,000 each – and probably maintain a consistent response rate across the board.

When repeat mailings make sense

Repeat mailings can be a good strategy under the right conditions, however.

If you are using the mail to keep your name in front of a small, pre-qualified target audience, you could create a series of letters, postcards or other mailers that go out on a scheduled basis as part of a brand-building campaign.

In this scenario, your mailings would be part of a multi-touch strategy that may also include telephone, email and maybe even a personal visit.

Typically, these repeat mailings would have a common theme but may include different messages, creative or offers. Mailings would be scheduled about every two weeks.

But a word of caution: make sure everyone understands that your direct marketing campaign is more of a brand-building exercise with less emphasis on the response rate.

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What Is ATEX Directive 94/9/EC?

Jun 24 2023 Published by admin under Uncategorized

The ATEX Directive 94/nine/EC is a directive adopted by the European Union (EU) to facilitate free trade in the EU by aligning the technical and legal needs in the member states for merchandise meant for use in most likely explosive atmospheres. CENELEC design specifications are nevertheless used. All products put on the market place or put into support in the EU for use in potentially explosive atmospheres ought to comply with the ATEX directive.

Merchandise Covered by the ATEX Directive

This directive addresses “Equipment” and “Protective Systems” which could be utilised in probably explosive atmospheres developed by the presence of flammable gases vapors, mists or dust. “Equipment” is any merchandise which contains or constitutes a prospective ignition supply and which involves specific actions to be integrated in its design and/or its set up in order to prevent the ignition resource from initiating an explosion in the bordering atmospheres. Also provided in the expression “equipment” are security or command devices put in exterior of the hazardous location but acquiring an explosion defense function. A broad collection of goods arrives inside the definition of machines, which include electrical motors, compressors, diesel engines, lights fittings, handle and communication products and monitoring and detection products. “Protective Systems” are products which protect against an explosion that has been initiated from spreading or causing harm. They integrated flame arrestors, quenching techniques, pressure relief panels and fast- acting shut- off valves.

The directive excludes the pursuing varieties of merchandise:

• Medical devices
• Products for use in the presence of explosives
• Products for domestic use
• Personal protective products
• Sea-going vessels and cellular off-shore units
• Means of transport, besides vehicles for use in most likely explosive atmospheres
• Military devices

New Item Classification Gear Groups and Categories

The ATEX Directive, in Annex I, defines two Devices Groups which are subdivided into five Products Categories.

Be aware:

In order to ascertain the suitable Conformity Assessment Process, the manufacturer ought to initial occur to a selection based mostly on the intended use, as to which Machines Group and Devices Category the products belongs.

Machines Groups and Classes:

Gear Group I

• Equipment Category M1
• Equipment Group M2

Devices Group II

• Equipment Group 1
• Equipment Class two
• Equipment Category 3

What Are Equipment Groups?

The two Machines Groups defined in Annex I are based mostly mining and non- mining programs.

• Equipment Group I – comprises of gear meant for use in the underground elements of mines, and to all those components of surface area set up of this sort of mines, likely to become endangered by fire damp and/or combustible dust.

• Equipment Group II – comprises of devices meant for use in other destinations likely to turn out to be endangered by explosive atmospheres.

What Are Equipment Groups?

The Equipment Classes Defined in Annex I are dependent on the level of precautions required in accordance to the likelihood of the presence of an explosive ambiance. Considering that larger amounts of precaution are a lot more costly to attain, classification of equipment into categories enables precautions to be used that are acceptable to the chance.

The 5 Equipment Categories are:

• Category M1 & M2 for mining applications.
• Category one, two, & three for non- mining apps.

Devices Class M1:

Group M1 comprises of equipment which is:

Intended for use in mines endangered by fire damp and/or coal dust Essential to stay functional, even in the celebration of rare incidents relating to equipment, with an explosive environment present, and is characterized by the implies of safety these kinds of that:

• Either, in the function of failure of one particular implies of safety, at minimum an independent 2nd indicates supplies the requisite level of protection.
• Or the requisite stage of protection is assured in the celebration of faults taking place independently of every other.

Products Category M2:

Class M2 comprises of devices which is:

• Intended for use in mines endangered by fire damp and/or coal dust. Required to be de- energized in the event of an explosive environment.

• The means of protection relating to gear in this category assure the requisite stage of defense through usual operation and also in the care of a lot more extreme running circumstances, in certain individuals arising from tough managing and changing environmental problems.


For Conformity Evaluation, Class M2 is sub- divided into:

• Electrical equipment and inner combustion engines
• Non- electrical products

Gear Group one:

Category 1 comprises of machines which is:

• Intended for use in areas which an explosive ambiance is constantly present or for lengthy intervals of time.

• Equipment in this group should assure the requisite degree of defense, even in the occasion of scarce incidents relating to products, and is characterized by suggests of protection this sort of that:

• Either, in the occasion of failure of one indicates of safety, at least an independent second suggests provides the requisite level of protection.

• Or the requisite degree of defense is assured in the function of two faults happening independently of each and every other.

Equipment Category two:

Group 2 comprises of equipment which is:

• Intended for use in areas which an explosive atmosphere is very likely to occur.

• The implies of defense relating to equipment in this class assure the requisite stage of protection, even in the event of frequent taking place disturbances or gear faults which commonly have to be used into account.


For Conformity Assessment, Group 2 is sub- divided into:

• Electrical equipment and inner combustion engines.
• Non- electrical gear.

Devices Category 3:

Group three comprises of gear which is:

• Intended for use in places which an explosive environment is unlikely to arise or only to happen infrequently or for small period of time.
• Equipment in this category ensures the requisite level of defense throughout regular operation.

The New Conformity Mark

Below the Aged Directive, the “Epsilon X” symbol indicated conformity with CENELEC needs. This symbol was permitted to be utilized to solutions which were considered to be ultimate assemblies, NOT empty enclosures or element areas this kind of as terminal blocks, operators, breather drains, and many others.

Beneath the New Directive, the “Epsilon X” symbol will transfer into the marking string and be utilized to indicate explosion defense. The “CE” mark will now indicate conformity to the ATEX Directive. This mark can only be utilized to last assemblies and not to empty enclosures or component components.

What Should I Do to Comply With the ATEX Directive 94/9/EC?

• For products that meet the scope of the ATEX Directive, you have to ensure that they comply with the Vital Specifications specified in Annex II of the ATEX Directive.

• To assure that your goods comply with the ATEX Directive, you require to adhere to the applicable Conformity Evaluation Process(s). (These processes may possibly entail the participation of a notified physique.)

What Are the Vital Needs?

The Important Needs detailed in Annex II relate to functions of gear and protective systems that are important in purchase to protect against explosions or to control the effects of incipient explosions.

The Necessary Specifications fall into three groups:

1.Widespread Specifications
2. Needs for Devices
3. Specifications for Protective Devices

Prevalent Conditions

1. General Needs

- Principle of integrated explosion security
- Distinctive checking and maintenance circumstances
- Surrounding place conditions
- Marking
- Directions

2. Selection of Materials

- Products that could trigger explosions
- Adverse reactions involving resources
- Resistance to company ailments
- Protected operation all through foreseeable lifestyle
- Prevention of leaks
- Dust deposits
- Additional indicates of protection
- Protected opening
- Safety from other hazards
- Overloading of devices
- Flameproof enclosure systems

3. Potential Ignition Resources

- Hazards from distinct ignition resources
- Static electrical power
- Stray electric and leakage currents
- Overheating
- Stress compensation operations

4. Hazards Arising From External Effects

- Risk- free operation beneath specified operating ailments
- Resistance to mechanical and thermal stresses and aggressive substances

5. Requirements in Respect of Security Gadgets

- Security perform independent of measurement or handle operate
- Detection of failure – fail risk- free
- Immediate actuation of command unit
- Gear and/or protective programs made safe
- Restart lockouts
- Command and display models
- Products with measuring function for explosion defense
- Risks arising from application

6. Integration of Safety Requirements Relating to the Technique

- Manual override
- Dispersion of accumulated energy
- Energy failure
- Connections and interface
- Warning gadgets

Requirements for Machines

Within just about every Products Category the needs cover:

• Prevention of ignition resources from turning out to be energetic
• Control surface area temperatures
• Safe opening
• Prevention of dust ingress and egress

The Needs for Protective Devices cover:

1.General Conditions

- Dimensioning to decrease results of explosion to a protected level
- Positioning to protect against explosions from spreading
- Electric power failure
- Resistance to outside interference

2. Preparation and Design

- Characteristics of resources
- Shockwave resistance
- Pressure- stand up to of equipment
- Account take of pressure in peripheral devices and pipework
- Strain relief methods
- Explosion suppression devices
- Explosion decoupling techniques
- Integration into security methods

What Are the Conformity Evaluation Processes?

The ATEX Directive specifies a variety of Conformity Assessment Processes and the conditions when they must be utilized. The methods are:

• EC kind examination
• Quality assurance
• Verification modules
• Internal handle of creation

EC Type Examination

EC Kind Examination is a procedure carried out by a notified entire body to validate that a merchandise kind is in conformity with the pertinent essential requirements. The method is specified in Annex III of the directive. The notified system will look at the technical file supplied by the manufacturer and conduct this sort of inspections and tests as could be expected to show that the item variety complies with the conditions stated by the manufacturer. The notified body may advise on relevant specifications but it is in the long run for the producer to choose the intended use of the merchandise. The EC Kind Examination process culminates in a certificate issued by the notified human body, attesting that the kind as defined in the technical file complies with the directive.

Top quality Assurance Modules

There are two Quality Assurance Modules specified in the ATEX directive:

• Production Quality Assurance – which applies to Products Groups 1 and M1 and to protective techniques, and which is specified in Annex IV of the directive.

• Product Good quality Assurance – which applies to electrical gear and inner combustion engines only, in Gear Groups 2 and M2, and which is specified in Annex VII of the directive.

Each of these modules require the manufacturer to have a defined and documented process for controlling the conformity of goods to the demands of the directive as defined in the technical file accompanying the EC kind Examination Certificate(s) for the products form(s). The method have to be assessed by a notified body and be subject to periodic audit by the entire body. In addition the system could spend unannounced visits to the producer and may possibly have out inspection and/or testing of goods to verify conformity with the licensed type.

There are a few Verification Modules specified in the ATEX Directive.

• Product Verification – specified in Annex V of the directive, which applies to Devices Categories 1 and M1 and to the protective methods.

• Conformity to Sort – specified in Annex VI of the directive, which applies to electrical equipment and inner combustion engines in Equipment Groups 2 and M2.

• Unit Verification – specified in Annex IX of the directive which may well be applied at the choice of the manufacturer as an option to any other conformity evaluation modules.

Even though they vary in their certain needs, the Verification Modules all need every single item created to be inspected and examined for conformity with the demands of the directive. The Item Verification and Unit Verification processes are carried out by the notified physique, while the Conformity to Variety is carried out by the manufacturer underneath the responsibility of a notified physique. In all scenarios the manufacturer is required to draw up a Declaration of Conformity in the format defined in Annex X of the directive.

Internal Management of Manufacturing

• Internal Manage of Production applies to devices in Class two and M2 which is not electrical gear nor inner combustion engines and to products Group 3. It is specified in Annex VIII of the directive.

• Internal Control of Manufacturing is a course of action whereby the producer, on his own responsibility, carries out the necessary operate to ascertain that product which he areas on the sector comply with the requirements of the directive.

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Breakfast Cookies, Niche Markets and The Right Words

Jun 24 2023 Published by admin under Uncategorized

What’s in a name? I mean, really. The poet says, “A rose by any other name would smell as sweet.” Names are words and words are just…words. Or are they?

Names…what we call things…have an inherent power that can directly effect results and outcomes.

They are labels with meanings that and can and do trigger emotions.

Historically, names have been given to people…and taken away…when circumstances or visions might dictate.

But this concept goes beyond people, tribes and cultures.

Consider the name(s) given to what it is you happen to be selling and how that relates to your niche market(s).

One of my favorite websites, I Love, (Joe Polish and Dean Jackson’s collaborative podcast) has more than one episode recorded at Café Latte, one of Dean’s favorite Florida hangouts. Their story about the café’s popular “Breakfast Cookie” is a prime example of how naming our products effectively can make a real difference.

In a recorded interview, Kristi, the inventor of the home-baked scrumptious-ness, shares how a conversation with one of her customers gave birth to the name. She says her customers “wanted a reason to buy cookies for breakfast.”

Kristi also recognized that customers would not want to purchase a breakfast cookie with their lunch in the afternoon, so she wisely made a second sign which changes the name to “Freshly Baked Homemade Cookie” when breakfast is over.

Same product, two different niches served…just by changing the name her cookies were called. Brilliant.

Think about it. A well-chosen word, whether labeling your products and services, or in your articles, emails and headlines, can be the difference between getting the attention of your target market and them passing you by, unnoticed.

David Ogilvy, notable advertising executive and the man Time called “the most sought-after wizard in today’s advertising industry” in 1962, was known for stressing the importance of words in copy writing and advertising. Contrary to the cliché, Ogilvy maintained that WHAT you said was much more important than HOW you said it.

Using the breakfast cookie as an example, we all know that eating right is important, and Kristi’s customers, wanted a reason…a justification, really… to eat a cookie for breakfast. Plus, the lunch crowd wanted something wholesome comforting for desert. Using words like “freshly baked” and “homemade” triggered something familiar in them. The right words…WHAT she said, not HOW… made her customers happy and caused her cookie sales to increase.

Words paint pictures in our heads and trigger emotions, often without our even realizing it and effective ad copy, whether written or spoken, makes use of words that speak to what your customers WANT rather than what we might think they need.

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Online Market Research Made Simple For Offline Business Owners

Jun 24 2023 Published by admin under Uncategorized

Market research is important for a number of reasons. And those business owners who do the research are more profitable than those who don’t. So what is market research? Market research is the act of discovering information about a targeted audience that you wouldn’t have discovered otherwise. I call this a marketing advantage, and you can capitalize on this advantage by offering products to prospects that will cause them to buy.

One way that you can do your market research is on the internet. The internet has made it incredibly easy to hone in on your most ideal prospect. When doing your research online, one place that you can start off in are discussion groups. You can sign up for Yahoo Answers and provide helpful information to the group of people who are looking for information that is similar to the products that you sell.

Or if Yahoo Answers isn’t your cup of tea, you could become a member of a forum and share your ideas and interests there also. You will find that a lot of people on the forums have distinct problems that they need help with. This is your chance to capitalize on their questions and become a guru of some sort in your niche.

The kind of forums that you join should allow you to place your website information in the signature line of your post. This is where you want to pitch your services. If you’ve provided excellent information, people will visit your website and this is the place where you want to capture a lead, or simply go for the sale. Personally I’ve found that both work incredibly well, but it’s up to you on how you want to market your business.

Along with forums, another thing that you can do online is hold polls. Poll your visitors on what the number 1 thing is that is plaguing their life right now, and take advantage of this information. What you think your prospects want can be totally different from what your customers actually really want. So keep this in mind.

If you currently have a group of customers, why not send them a letter every once in while (like once every month). You never know whose situation has changed in the course of a month. Some customer’s situation will remain the same, while some of your customers may be in dire need of your services. The trick is to stay in constant contact with your customers so that you can be first on their mind when they’re ready to make a purchase.

It took me years to learn this. I used to send out direct mail pieces to business owners expecting them to buy now, but I didn’t get any responses. It was until I came across some direct mail advice that stated that I needed to contact my prospects at least 3 times before giving up on them.

I took this advice and went to mail out more letters. It wasn’t until my 3rd attempt that I started to see some money roll in. The lesson that I learned was to be persistent, because you never know when someone will buy from you.

Hopefully you will take these tips to heart and will start implementing them in your business.

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Inside Secrets for Your Practice Marketing

Jun 24 2023 Published by admin under Uncategorized

The 3 secrets of marketing for your practice are Commitment, Investment & Consistency. Commitment means if you don’t generate positive results within two weeks, you don’t quit. Without commitment your marketing is impotent. Investment means enough time and/or money’ to achieve the goal. Consistency means sticking with your media and messages. And not dropping from the public’s eye for long. For the public, your consis­tency means familiarity which means confidence and income for you.

Every practice (except a brand new one) needs to con­centrate internally first. Working with the existing base to generate repeat business and word-of-mouth referrals is cheaper than anything else you could do. Plus the quality of new patient or client is primo. Therefore, the return on investment can’t be beat. That means strategies like:

Asking patients or clients for referrals
Frequent Referrer Program-recognition activities and gifts to rein­force and further shape patient or client referral behavior
A recall system with over a 70% effective rate
Internal Prospecting – quarterly mailings to your patient or client base to create the image of an expert and generate referrals. (This does not mean a newsletter!)
Reactivation of patients or clients not seen recently
One-Minute Messages-short messages about a product or service you want to encourage
Then promote externally. In the return on investment lineup you’ll find:
Outdoor office signage for offices not in professional buildings
Yellow Pages with a 10-to-l return being common
Targeted direct mail to a specific group (as opposed to cold pros­pecting direct mail to the general public)
If you live and die by other professionals’ referrals, then they take priority. Concentrate on direct mail to pave the way for follow-up phone calls which hopefully lead to a face-to-face get-togethers.

When your marketing is prioritized by productivity, you’ll find you do the basics first. Only then can you consider an advertising campaign on TV and the Goodyear blimp. So first things first to spend less and make more.

What’s smarter, but perhaps a bit more complex, is deciding what to spend based upon what you want to achieve-given your situation. Want to double this year? No problem. You can achieve any goal if you have enough resources to throw against it.

Figuring the Budget. First, you need a numerical goal. Not “more pa­tients/ clients,” but a specific collections number. (Only collections count because you can’t spend promises.)

Then take your last three years collections and plot them on a graph. Now make a judgment call of where you’ll be in 12 months if you don’t change anything at all. Down? Flat? Up? Figure that number.

Subtract this projected trend line number from your goal. This tells you how much additional collections you must manufacture out of thin air. Call this your Incremental Growth Goal. You’ll have to set a promo­tional budget just for this, over and above your existing budget.

Here’s where more judgment comes in. If your practice is at least three years old and you’ve not done a lot of internal promotion and your Incremental Growth Goal is small, figure the incremental budget to be 15% to 20% of the Incremental Growth Goal.

If you’ve “reactivated” most of your old patients or clients and you’ve prospected them for referrals numerous times or your practice is young, or your goal large, then you’ll need to externally promote more. That’s more money be­cause media costs more than internal promotion and more repetitions of your message are needed since these people have never heard of you before. In these cases, figure 25% to 30%.

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Real Estate Agents: Using Video Marketing

Jun 24 2023 Published by admin under Uncategorized

Real estate is a fast paced profession where it pays to keep a leg up on the competition. HD Showcases are one way to show current and future clients that you are on the cutting edge of real estate marketing. One common question that we get from real estate agents who are new to video technology on the internet is how they can best use their HD Showcase to increase sales and find new business?

The one word that best describes what an HD showcase can do for an agent or a property is “exposure”. A great video is one thing but if it just sits on your hard drive it doesn’t do a whole lot of good. We have come up with our top 5 ways to increase your property’s exposure using our HD Showcases.

1. E-Newsletter

Almost every real estate agency in Australia has some sort of e-mail list for sending out new listings and keeping in contact with potential buyers and sellers. This should be your first stop every time you produce another video. Our HD Showcases can be embedded inside a simple email and sent out to all of your companies potential customers. Instantly you can expose your property video to hundreds if not thousands of potential eyes.

2. Facebook

Every agency should have a Facebook page and profile. A free service like Facebook where millions of potential customers interact can be a gold mine for agents. Our HD Showcases are fully functional inside of Facebook and can be played directly on your friend’s home page. Send out a message to all of your Facebook friends and watch the views come pouring in.

3. Twitter

Twitter is the newest social media on the scene but don’t let that fool you. Twitter in combination with our property videos can be extremely beneficial to increasing market awareness in your area. Tweet your followers every time you produce another HD Showcase and eventually you will start to see the word spread. Twitter is the perfect application in helping get the word out because it is so easy to let people know what you are up to at any given moment. Let people know you are changing the real estate game and offering high end services with our video links.

4. Web Integration

Our property and agent profile videos are 100% web compliant and can be played on any web browser or mobile device. Why not embed your new video directly on your home page? Each time a visitor comes to your site they will see exactly what marketing exposure their property could have or if they are in the market to buy, they can get a sneak peek at what sort of standard they can come to expect from your agency.

5. Print Media

Although we deal exclusively with online advertising we understand that some agents simply don’t want to pull all of their print campaigns (just yet). If you are going to go through more traditional means of marketing why not put the video link inside your copy. That way readers who want more information on you or the property can go directly to the video. Increase your returns without having to change a thing.

This list is just the tip of the iceberg when it comes to different ways you can use HD Showcases to raise your properties exposure levels. If you want to find out more ways online video can help you get more done in less time then contact one of our producers.

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Make Marketing Your Business a Top Priority

Jun 24 2023 Published by admin under Uncategorized

Where does improving the results from your advertising, sales and marketing rank on your company’s “bucket list”? If it’s not one of your top priorities for this year and beyond, then you are putting the business at risk!

The first words I hear from business owners in this challenging economy are “I don’t have any money to invest in marketing the business right now”. And my standard response has become… well then, should we start talking about an exit strategy? The bottom-line is this, if you are not investing in advertising, sales and marketing to grow the business, then in all likelihood your business will not be successful.

If you are one of those business owners who is peering out the window expecting Jack to come sliding down the bean stalk with those magic beans to turn everything around for you, well guess what… it’s over. Just turn out the lights, lock the door and put the For Sale sign in the window, because Jack’s not coming! Or, you could try another approach, and chart a new direction for the business that could lead to future success and profits.

In Sales 101 you learn to “change the ground rules” when you are in a loss position. The same holds true for the business as a whole. Jack Welch was a master at changing things up when he was Chairman and CEO of General Electric. Mr. Welch and his leadership team constantly sought out ways to improve the operational performance of GE’s varied business units. And GE has often made major organizational changes when business performance was at a high point, in order to continue to produce record sales and profits each year.

LGI Homes in Houston is another great example of how successful companies creatively market their businesses. LGI Homes is one of the few home builders in the U.S. that has grown its sales and revenues every year since 2002, despite the economy’s fluctuations. When the home building industry started taking a nose dive in 2007, LGI’s management team charted a new direction for the company and doubled its marketing budget in order to stay ahead of the competition. The end result… record home sales, despite the worst economic climate in decades!

If your business is struggling to make a turnaround in this economy, here are some ideas for you to should consider to help get things headed in the right direction:

1. Host a brainstorming session. Get your team together with some outside experts to come up with creative ideas and action plans to help “jump start” the business.

2. Revisit your books. Take a look back at your past successes and failures. Find a way to build on what has worked in the past, and try to limit the missteps going forward.

3. Toss out those activities, advertising campaigns, promotions, etc. that are broken or have exceeded their “shelf life”. Focus your time, energy and resources on the new programs and initiatives to improve results.

4. Experiment on all fronts – change up your headlines, ads and marketing messages to see what sticks and what doesn’t with your prospects and current customers.

5. Make marketing the business your top (and only) priority for the next 90 days, and see what changes occur.

6. Measure and track the results and shift resources and budget dollars into the areas that deliver the greatest return to the business.

The next time you consider cutting your advertising, sales and marketing budget when things get tough, stop yourself, and do the opposite. Put more emphasis (and dollars) into marketing the business, and make it your top priority. It will help reinvigorate your team, and help keep the business on the fast track to future prosperity and growth.

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